What are the components of an interaction studio web campaign? [check]

Experience, template, and content Zone

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

What three things does a developer code in web template?

HTML and CSS for controlling appearance

Client side instructions for rendering

HTML and CSS for controlling appearance

Client side instructions for rendering

Set the control group percentage

Defining what can be configured in a campaign

How does a developer share web templates from one dataset to another?

Download to zip file, upload zip file

How does IS define web template?

A repeatable framework used to create a web campaign

The events and behavior of what will be captured on the websites

An area on your site that a developer has configured.

How are anonymous visitors tracked?

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

The customer must assign a unique alphanumeric identifier using a first-party cookie

The browser assigns a 3rd party cookie

What are three features of the WebSDK when deployed on a website?

Rendering campaign for personalisation

Sitemapping for data collection

Rendering campaign for personalisation

Sitemapping for data collection

What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include all custom fields on a segment export

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

How many total global goals and filters can you define for your dataset in IS?

64 total for both filters and goals

300 total between filters and goals

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Use a segment to setup a filter, then use the filter in campaign statistics

Use a segment to set a global goal

Use a segment to specify certain actions, which can be set as the goal for a campaign

Use engagement compare functionality to see the differences in key metrics and behaviours

When should you define goals and filters?

When you are reviewing campaign statistics for a published campaign

After launching a campaign that you want to measure against a goal or filter

Over time, when you have something new you want to meausure

When you are reviewing campaign statistics for a published campaign

Before launching a campaign that you want to measure against a goal or filter

What can you learn from segment compare on the segment detail tab?

To compare users, engagement activity and other actions across segments displayed

To understand view time purchases attributes revenue by category

To compare users, engagement activity and other actions across segments displayed

To view individual users that are part of the segment

To understand what campaign use the segment for targeting

How many times can a visitor accomplish a goal in interaction studio?

Each time a visitor leaves and rejoins the goal segment

It varies depending on the setup of the goal segment

Each time a visitor leaves and rejoins the goal segment

No more than twice or the goal completion will no longer be counted

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Identify, understand, decide, act, analyse

Data-in, understand, engage, data-out, analyse

Know, understand, personalise, engage, analyse

Identify, understand, decide, act, analyse

Profile, insight, understand, act, analyse

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

IS users third party software to match anonymous and knows identifies

IS uses probability matching to determine if two or more profiles represent for user identity

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

IS users third party software to match anonymous and knows identifies

Which two successs metrics can a company achieve with IS their web channel?

Increase in organic search ranking

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test 1

What two features of interaction studio have functionality to perform an A/B testing?

Templates

Campaigns

Segments

Recipes

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