What attribute and value is passed in the event API request for returning server side campaigns? [check]

Server side are always returned

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

External email campaign events ETL

What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Bulk load external campaign data

When does site mapping happen during the implementation process?

In the middle after certain components like the catalog have been populated

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

Which scenario is a valid interaction studio use case?

Recommendations in email which are personalized at open time

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

What are the two competitive advantages of interaction studio? [check]

Monitors active time spent and true engagement

Integrated content management system

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

The agent uses a customized next best offer widget powered by the interaction studio connector

Leverage service cloud to inform IS in real-time

Use machine learning to serve product/ content recommendations in email sent by your ESP

Manually sync data from Interaction studio to service cloud

How does interaction studio deliver technical value to marketers? [Check]

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a platform to manage, schedule, create and monitor content

By providing a cloud-based application designed to help salespeople sell smarter and faster

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Einstein product recommendation

Einstein content recommendation

Einstein product recommendation

What are the three ways segments are used in Interaction studio?

Analytics, trends and engagement

Creation related lists within salesforce CRM

Analytics, trends and engagement

What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

External Email Campaign Events ETL

A brand wants to do an ad-hoc export of a segment. What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

What are three ways segments are used in marketing cloud personalization?

Analytics, trends and engagement

Creating related lists within Salesforce CRM

Analytics, trends and engagement

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

marketing cloud Personalization uses third party software to match anonymous and known identities

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test 2

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Dimensions

Channel

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test 2

Question

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Tests

Practice Tests