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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 9

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How does Guardian determine the expected range for a given metric?

A.
Guardian uses continuous machine learning to set predict the expected range
A.
Guardian uses continuous machine learning to set predict the expected range
Answers
B.
Guardian comes with pre-built ranges for each metric, which cannot be configured
B.
Guardian comes with pre-built ranges for each metric, which cannot be configured
Answers
C.
Guardian uses upper and lower bounds set by the user for each metric.
C.
Guardian uses upper and lower bounds set by the user for each metric.
Answers
D.
Guardian queries the Data warehouse to establish logical the expected ranges
D.
Guardian queries the Data warehouse to establish logical the expected ranges
Answers
Suggested answer: D

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

A.
Recipe
A.
Recipe
Answers
B.
Attribute
B.
Attribute
Answers
C.
Survey
C.
Survey
Answers
D.
Promotion
D.
Promotion
Answers
Suggested answer: A, D

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A.
Rule Based Testing
A.
Rule Based Testing
Answers
B.
Variation Testing
B.
Variation Testing
Answers
C.
A/B Testing
C.
A/B Testing
Answers
D.
Time Based Testing
D.
Time Based Testing
Answers
Suggested answer: C

What three features are used to support mobile web personalization?

A.
SiteMap
A.
SiteMap
Answers
B.
Web SDK
B.
Web SDK
Answers
C.
Mobile SDK
C.
Mobile SDK
Answers
D.
Mobile Data Campaign
D.
Mobile Data Campaign
Answers
E.
Templates
E.
Templates
Answers
Suggested answer: C, D, E

Where can a developer access pre-built Global Templates?

A.
View List Template option in the Launcher
A.
View List Template option in the Launcher
Answers
B.
From the Templates list when building a campaign
B.
From the Templates list when building a campaign
Answers
C.
From code examples in developer docs
C.
From code examples in developer docs
Answers
D.
Templates menu under the web Campaign menu in the U
D.
Templates menu under the web Campaign menu in the U
Answers
Suggested answer: D

Which three components of a server side campaign must be coded by a developer?

A.
Campaign Setip
A.
Campaign Setip
Answers
B.
Parsing the JSON Response
B.
Parsing the JSON Response
Answers
C.
Tracking of campaign statisticsd
C.
Tracking of campaign statisticsd
Answers
D.
Content Selection
D.
Content Selection
Answers
E.
EVENT API Request
E.
EVENT API Request
Answers
Suggested answer: B, C, E

Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

A.
Similar Items
A.
Similar Items
Answers
B.
Trending
B.
Trending
Answers
C.
Co-Browse
C.
Co-Browse
Answers
D.
Collaborative Filtering
D.
Collaborative Filtering
Answers
Suggested answer: D

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A.
Co-Buy
A.
Co-Buy
Answers
B.
Co-Browse
B.
Co-Browse
Answers
C.
Trending
C.
Trending
Answers
D.
SmartBundle
D.
SmartBundle
Answers
Suggested answer: A

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A.
Data Science Workbench
A.
Data Science Workbench
Answers
B.
Machine Learning Tools
B.
Machine Learning Tools
Answers
C.
Einstein Decisions
C.
Einstein Decisions
Answers
D.
Einstein Recipes
D.
Einstein Recipes
Answers
Suggested answer: D

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A.
Exclusion
A.
Exclusion
Answers
B.
Ingredient
B.
Ingredient
Answers
C.
Variation
C.
Variation
Answers
D.
Booster
D.
Booster
Answers
Suggested answer: D
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