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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 2

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When using B2B Detect, which two options are valid account origins?
What is the best practice naming convention for attributes?
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
When should you define goals and filters?
What is the maximum number of user attributes you can setup per dataset?
What three components are defined by the developer in the Sitemap?
How are anonymous visitors tracked?
What three things does a developer code in web template?
Which ingredient shows a vistor products or content based on a 'people like me' algorithm?
What three features are used to support mobile web personalization?

Question 11

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How are anonymous visitors tracked?

A.
Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
A.
Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
Answers
B.
Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
B.
Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
Answers
C.
The customer must assign a unique alphanumeric identifier using a first-party cookie
C.
The customer must assign a unique alphanumeric identifier using a first-party cookie
Answers
D.
The browser assigns a 3rd party cookie
D.
The browser assigns a 3rd party cookie
Answers
Suggested answer: A

Question 12

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If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

A.
Developer tools
A.
Developer tools
Answers
B.
Force SDK URL
B.
Force SDK URL
Answers
C.
Campaign Debugger
C.
Campaign Debugger
Answers
D.
Inject SDK
D.
Inject SDK
Answers
Suggested answer: B

Question 13

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What is the best practice naming convention for attributes?

A.
UpperCamelCase
A.
UpperCamelCase
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B.
Lower_snake_case
B.
Lower_snake_case
Answers
C.
Upper_snake_case
C.
Upper_snake_case
Answers
D.
lowerCamelCase
D.
lowerCamelCase
Answers
Suggested answer: A

Question 14

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What are three features of the WebSDK when deployed on a website?

A.
Configure filters and goals
A.
Configure filters and goals
Answers
B.
Rendering campaign for personalisation
B.
Rendering campaign for personalisation
Answers
C.
Identity and cookie management
C.
Identity and cookie management
Answers
D.
Sitemapping for data collection
D.
Sitemapping for data collection
Answers
E.
Loading data from ETL feeds
E.
Loading data from ETL feeds
Answers
Suggested answer: B, C, D

Question 15

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In which two locations in the pageType definition can a developer pass in attributes?

A.
Listeners
A.
Listeners
Answers
B.
cashdom
B.
cashdom
Answers
C.
Ismatch
C.
Ismatch
Answers
D.
onActionEvent
D.
onActionEvent
Answers
Suggested answer: A, D

Question 16

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What three components are defined by the developer in the Sitemap?

A.
Page Types
A.
Page Types
Answers
B.
Events
B.
Events
Answers
C.
Promotions
C.
Promotions
Answers
D.
Campaigns
D.
Campaigns
Answers
E.
Content Zones
E.
Content Zones
Answers
Suggested answer: A, B, E

Question 17

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What three components can a web developer define by pageType?

A.
Item Actions
A.
Item Actions
Answers
B.
Campaign
B.
Campaign
Answers
C.
Goals
C.
Goals
Answers
D.
Content Zones
D.
Content Zones
Answers
E.
Capturing Attribute
E.
Capturing Attribute
Answers
Suggested answer: A, D, E

Question 18

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What is the unified customer profile?

A.
A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
A.
A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
Answers
B.
A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B.
A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
Answers
C.
A unified view of all customer activity across, websites, web applications, mobile store, call center
C.
A unified view of all customer activity across, websites, web applications, mobile store, call center
Answers
D.
A profile view for administrators to see activity across all of the customer touch points
D.
A profile view for administrators to see activity across all of the customer touch points
Answers
Suggested answer: A

Question 19

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Which ingredient shows a vistor products or content based on a 'people like me' algorithm?

A.
Similar Items
A.
Similar Items
Answers
B.
Trending
B.
Trending
Answers
C.
Collaborative Filtering
C.
Collaborative Filtering
Answers
D.
Co Browser
D.
Co Browser
Answers
Suggested answer: C

Question 20

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A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A.
Co-Buy
A.
Co-Buy
Answers
B.
Similar Items
B.
Similar Items
Answers
C.
Trending
C.
Trending
Answers
D.
Co-Browse
D.
Co-Browse
Answers
Suggested answer: A
Total 111 questions
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