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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 2

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Question 11

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How are anonymous visitors tracked?

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
The customer must assign a unique alphanumeric identifier using a first-party cookie
The customer must assign a unique alphanumeric identifier using a first-party cookie
The browser assigns a 3rd party cookie
The browser assigns a 3rd party cookie
Suggested answer: A
asked 23/09/2024
Jimmy Raiford
45 questions

Question 12

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If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

Developer tools
Developer tools
Force SDK URL
Force SDK URL
Campaign Debugger
Campaign Debugger
Inject SDK
Inject SDK
Suggested answer: B
asked 23/09/2024
adir tamam
32 questions

Question 13

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What is the best practice naming convention for attributes?

UpperCamelCase
UpperCamelCase
Lower_snake_case
Lower_snake_case
Upper_snake_case
Upper_snake_case
lowerCamelCase
lowerCamelCase
Suggested answer: A
asked 23/09/2024
EduBP srl EduBP
39 questions

Question 14

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What are three features of the WebSDK when deployed on a website?

Configure filters and goals
Configure filters and goals
Rendering campaign for personalisation
Rendering campaign for personalisation
Identity and cookie management
Identity and cookie management
Sitemapping for data collection
Sitemapping for data collection
Loading data from ETL feeds
Loading data from ETL feeds
Suggested answer: B, C, D
asked 23/09/2024
Nosh Shah
37 questions

Question 15

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In which two locations in the pageType definition can a developer pass in attributes?

Listeners
Listeners
cashdom
cashdom
Ismatch
Ismatch
onActionEvent
onActionEvent
Suggested answer: A, D
asked 23/09/2024
Synathia Imafidon
41 questions

Question 16

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What three components are defined by the developer in the Sitemap?

Page Types
Page Types
Events
Events
Promotions
Promotions
Campaigns
Campaigns
Content Zones
Content Zones
Suggested answer: A, B, E
asked 23/09/2024
Nickolas Abbas
51 questions

Question 17

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What three components can a web developer define by pageType?

Item Actions
Item Actions
Campaign
Campaign
Goals
Goals
Content Zones
Content Zones
Capturing Attribute
Capturing Attribute
Suggested answer: A, D, E
asked 23/09/2024
Pichai Chaipoon
43 questions

Question 18

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What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
A unified view of all customer activity across, websites, web applications, mobile store, call center
A unified view of all customer activity across, websites, web applications, mobile store, call center
A profile view for administrators to see activity across all of the customer touch points
A profile view for administrators to see activity across all of the customer touch points
Suggested answer: A
asked 23/09/2024
Venkataramanan R
32 questions

Question 19

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Which ingredient shows a vistor products or content based on a 'people like me' algorithm?

Similar Items
Similar Items
Trending
Trending
Collaborative Filtering
Collaborative Filtering
Co Browser
Co Browser
Suggested answer: C
asked 23/09/2024
Ramakrishnan Subramanian
36 questions

Question 20

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A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

Co-Buy
Co-Buy
Similar Items
Similar Items
Trending
Trending
Co-Browse
Co-Browse
Suggested answer: A
asked 23/09/2024
Bhavya AGGARWAL
41 questions
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