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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 5

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What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A.
Dimensions
A.
Dimensions
Answers
B.
Channel
B.
Channel
Answers
C.
Directory
C.
Directory
Answers
D.
Catalog
D.
Catalog
Answers
Suggested answer: A

How quickly does interaction studio synthesize and activate date to gauge and respond to an individuals in-the-moment intent, across channels?

A.
30 Seconds
A.
30 Seconds
Answers
B.
30 milliseconds
B.
30 milliseconds
Answers
C.
1 second
C.
1 second
Answers
D.
1 minutes
D.
1 minutes
Answers
Suggested answer: B

Event API requests are made using what two content types (select 2)?

A.
CSV
A.
CSV
Answers
B.
XML
B.
XML
Answers
C.
Form URL encoded
C.
Form URL encoded
Answers
D.
JSON
D.
JSON
Answers
Suggested answer: C, D

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A.
Source = Server
A.
Source = Server
Answers
B.
Server Side messages = 1
B.
Server Side messages = 1
Answers
C.
Server side are always returned
C.
Server side are always returned
Answers
D.
Server side = true
D.
Server side = true
Answers
Suggested answer: A

How often does interaction studio poll the sftp for new files for ingestion?

A.
Immediately
A.
Immediately
Answers
B.
Hourly
B.
Hourly
Answers
C.
Daily
C.
Daily
Answers
D.
Every 15 minutes
D.
Every 15 minutes
Answers
Suggested answer: D

What are the three primary areas of data stored in IS which represent a company's key business informative?

A.
User behaviour
A.
User behaviour
Answers
B.
Employee performance
B.
Employee performance
Answers
C.
Shadow catalog information
C.
Shadow catalog information
Answers
D.
Statstical tracking of KPI's
D.
Statstical tracking of KPI's
Answers
E.
Operational information
E.
Operational information
Answers
Suggested answer: A, C, D

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A.
Product ETL
A.
Product ETL
Answers
B.
Transaction ETL
B.
Transaction ETL
Answers
C.
Manual segment ETL
C.
Manual segment ETL
Answers
D.
External email campaign events ETL
D.
External email campaign events ETL
Answers
Suggested answer: D

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A.
Einstein recipes
A.
Einstein recipes
Answers
B.
Catalog items
B.
Catalog items
Answers
C.
Promotion
C.
Promotion
Answers
D.
Einstein Decision
D.
Einstein Decision
Answers
Suggested answer: D

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A.
Server-side campaign
A.
Server-side campaign
Answers
B.
Web campaign
B.
Web campaign
Answers
C.
Mobile campaign
C.
Mobile campaign
Answers
D.
Email campaign
D.
Email campaign
Answers
Suggested answer: A

What are the two main functions of the Event API? (select 2)

A.
Capture user attributes and actions
A.
Capture user attributes and actions
Answers
B.
Process GDPR data or deletion requests
B.
Process GDPR data or deletion requests
Answers
C.
Return campaign responses
C.
Return campaign responses
Answers
D.
Bulk load external campaign data
D.
Bulk load external campaign data
Answers
Suggested answer: A, C
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