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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 6

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Which data feed integrates external system data into a user's profile levargaing identity attributes?

A.
Identity feed
A.
Identity feed
Answers
B.
Catalog Feed
B.
Catalog Feed
Answers
C.
Interaction feed
C.
Interaction feed
Answers
D.
User Feed
D.
User Feed
Answers
Suggested answer: D

ETL feeds must follow explicit specifications and require which type of file format?

A.
Binary
A.
Binary
Answers
B.
CSV
B.
CSV
Answers
C.
JSON
C.
JSON
Answers
D.
Text
D.
Text
Answers
Suggested answer: B

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A.
Recipes
A.
Recipes
Answers
B.
Templates
B.
Templates
Answers
C.
Audiences
C.
Audiences
Answers
D.
Campaigns
D.
Campaigns
Answers
Suggested answer: D

When does site mapping happen during the implementation process?

A.
At the beginning of the build phase since it is the basis for the rest of the implementation
A.
At the beginning of the build phase since it is the basis for the rest of the implementation
Answers
B.
In the middle after certain components like the catalog have been populated
B.
In the middle after certain components like the catalog have been populated
Answers
C.
At the end after everything is defined in the system
C.
At the end after everything is defined in the system
Answers
D.
It can happen at any point since it is unrelated to the rest of the implementation
D.
It can happen at any point since it is unrelated to the rest of the implementation
Answers
Suggested answer: B

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A.
Exclusion
A.
Exclusion
Answers
B.
Ingredients
B.
Ingredients
Answers
C.
Booster
C.
Booster
Answers
D.
Variation
D.
Variation
Answers
Suggested answer: C

What would a marketer include if they want to ensure they display recommendations from more than one category?

A.
Variation
A.
Variation
Answers
B.
Exclusion
B.
Exclusion
Answers
C.
Ingredient
C.
Ingredient
Answers
D.
Booster
D.
Booster
Answers
Suggested answer: A

Which scenario is a valid interaction studio use case?

A.
Recommendations in email which are personalised at send time
A.
Recommendations in email which are personalised at send time
Answers
B.
Behavioural targeting with 3rd party audience data
B.
Behavioural targeting with 3rd party audience data
Answers
C.
Recommendations in email which are personalized at open time
C.
Recommendations in email which are personalized at open time
Answers
D.
Machine learning driven insights within a customer database
D.
Machine learning driven insights within a customer database
Answers
Suggested answer: C

What are the two competitive advantages of interaction studio? [check]

A.
Monitors active time spent and true engagement
A.
Monitors active time spent and true engagement
Answers
B.
Integrated content management system
B.
Integrated content management system
Answers
C.
Managers Consent
C.
Managers Consent
Answers
D.
True Real-Time Decisioning
D.
True Real-Time Decisioning
Answers
Suggested answer: A, D

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A.
The agent uses a customized next best offer widget powered by the interaction studio connector
A.
The agent uses a customized next best offer widget powered by the interaction studio connector
Answers
B.
Leverage service cloud to inform IS in real-time
B.
Leverage service cloud to inform IS in real-time
Answers
C.
Use machine learning to serve product/ content recommendations in email sent by your ESP
C.
Use machine learning to serve product/ content recommendations in email sent by your ESP
Answers
D.
Manually sync data from Interaction studio to service cloud
D.
Manually sync data from Interaction studio to service cloud
Answers
Suggested answer: A

How does interaction studio deliver technical value to marketers? [Check]

A.
By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
A.
By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Answers
B.
By listening to customer signals, understanding customer intent, and acting accordingly
B.
By listening to customer signals, understanding customer intent, and acting accordingly
Answers
C.
By providing a platform to manage, schedule, create and monitor content
C.
By providing a platform to manage, schedule, create and monitor content
Answers
D.
By providing a cloud-based application designed to help salespeople sell smarter and faster
D.
By providing a cloud-based application designed to help salespeople sell smarter and faster
Answers
Suggested answer: B
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