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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 8

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Question 71

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Which two items can be included in the total engagement score calculation?

Identity merge date
Identity merge date
Visits
Visits
Actions
Actions
Time of Day
Time of Day
Suggested answer: B, C
asked 23/09/2024
fritz villanueva
48 questions

Question 72

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What are two ways to populate the interaction studio catalog? [check]

ETL Feed
ETL Feed
Third-party integration
Third-party integration
Web sdk
Web sdk
Email pixel
Email pixel
Suggested answer: A, C
asked 23/09/2024
Brandy Butman
34 questions

Question 73

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Which data feed integrates purchase data into a profile in interaction studio?

Interaction feed
Interaction feed
Conversion feed
Conversion feed
Transaction feed
Transaction feed
Catalog feed
Catalog feed
Suggested answer: C
asked 23/09/2024
Carlos Augusto Quintal
29 questions

Question 74

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ETL feeds must follow explicit specifications and requires which type of file format?

CSV
CSV
JSON
JSON
Binary
Binary
TextDocs
TextDocs
Suggested answer: A
asked 23/09/2024
Thomas Schmitt
42 questions

Question 75

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What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website
To define where campaigns can render on a website
To report on web campaign performance
To report on web campaign performance
To specify the size of the content that will be used
To specify the size of the content that will be used
To ingest catalog information from the page
To ingest catalog information from the page
Suggested answer: A
asked 23/09/2024
Rekik Tesfaye
37 questions

Question 76

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How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Immediately
Immediately
Every 15 minutes
Every 15 minutes
Hourly
Hourly
Daily
Daily
Suggested answer: B
asked 23/09/2024
Robert Pila
39 questions

Question 77

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Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

External Email Campaign Events ETL
External Email Campaign Events ETL
Transaction ETL
Transaction ETL
Product ETL
Product ETL
Manual Segment ETL
Manual Segment ETL
Suggested answer: A
asked 23/09/2024
Eric Zarghami
51 questions

Question 78

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A brand wants to do an ad-hoc export of a segment. What option could they use?

The export segment functionality via CSV format
The export segment functionality via CSV format
The export segment functionality to Amazon S3
The export segment functionality to Amazon S3
The export segment functionality via the SOAP API
The export segment functionality via the SOAP API
The export segment functionality via JSON payload
The export segment functionality via JSON payload
Suggested answer: A
asked 23/09/2024
TANVIR ANJUM
37 questions

Question 79

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What are three ways segments are used in marketing cloud personalization?

Set goal and filtersb)
Set goal and filtersb)
Recommending products
Recommending products
Targeting for campaigns
Targeting for campaigns
Creating related lists within Salesforce CRM
Creating related lists within Salesforce CRM
Analytics, trends and engagement
Analytics, trends and engagement
Suggested answer: C, E
asked 23/09/2024
Gopakumar Nair
39 questions

Question 80

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A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
marketing cloud Personalization uses third party software to match anonymous and known identities
marketing cloud Personalization uses third party software to match anonymous and known identities
Suggested answer: B
asked 23/09/2024
Miguel Sartori
35 questions
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