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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 8

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Which two items can be included in the total engagement score calculation?

A.
Identity merge date
A.
Identity merge date
Answers
B.
Visits
B.
Visits
Answers
C.
Actions
C.
Actions
Answers
D.
Time of Day
D.
Time of Day
Answers
Suggested answer: B, C

What are two ways to populate the interaction studio catalog? [check]

A.
ETL Feed
A.
ETL Feed
Answers
B.
Third-party integration
B.
Third-party integration
Answers
C.
Web sdk
C.
Web sdk
Answers
D.
Email pixel
D.
Email pixel
Answers
Suggested answer: A, C

Which data feed integrates purchase data into a profile in interaction studio?

A.
Interaction feed
A.
Interaction feed
Answers
B.
Conversion feed
B.
Conversion feed
Answers
C.
Transaction feed
C.
Transaction feed
Answers
D.
Catalog feed
D.
Catalog feed
Answers
Suggested answer: C

ETL feeds must follow explicit specifications and requires which type of file format?

A.
CSV
A.
CSV
Answers
B.
JSON
B.
JSON
Answers
C.
Binary
C.
Binary
Answers
D.
TextDocs
D.
TextDocs
Answers
Suggested answer: A

What is the purpose of defining content zones in the sitemap?

A.
To define where campaigns can render on a website
A.
To define where campaigns can render on a website
Answers
B.
To report on web campaign performance
B.
To report on web campaign performance
Answers
C.
To specify the size of the content that will be used
C.
To specify the size of the content that will be used
Answers
D.
To ingest catalog information from the page
D.
To ingest catalog information from the page
Answers
Suggested answer: A

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

A.
Immediately
A.
Immediately
Answers
B.
Every 15 minutes
B.
Every 15 minutes
Answers
C.
Hourly
C.
Hourly
Answers
D.
Daily
D.
Daily
Answers
Suggested answer: B

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A.
External Email Campaign Events ETL
A.
External Email Campaign Events ETL
Answers
B.
Transaction ETL
B.
Transaction ETL
Answers
C.
Product ETL
C.
Product ETL
Answers
D.
Manual Segment ETL
D.
Manual Segment ETL
Answers
Suggested answer: A

A brand wants to do an ad-hoc export of a segment. What option could they use?

A.
The export segment functionality via CSV format
A.
The export segment functionality via CSV format
Answers
B.
The export segment functionality to Amazon S3
B.
The export segment functionality to Amazon S3
Answers
C.
The export segment functionality via the SOAP API
C.
The export segment functionality via the SOAP API
Answers
D.
The export segment functionality via JSON payload
D.
The export segment functionality via JSON payload
Answers
Suggested answer: A

What are three ways segments are used in marketing cloud personalization?

A.
Set goal and filtersb)
A.
Set goal and filtersb)
Answers
B.
Recommending products
B.
Recommending products
Answers
C.
Targeting for campaigns
C.
Targeting for campaigns
Answers
D.
Creating related lists within Salesforce CRM
D.
Creating related lists within Salesforce CRM
Answers
E.
Analytics, trends and engagement
E.
Analytics, trends and engagement
Answers
Suggested answer: C, E

A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A.
Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
A.
Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)
Answers
B.
Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
B.
Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
Answers
C.
Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
C.
Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
Answers
D.
marketing cloud Personalization uses third party software to match anonymous and known identities
D.
marketing cloud Personalization uses third party software to match anonymous and known identities
Answers
Suggested answer: B
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