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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 10

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The Sitemap is implemented to manage which channel solution?

A.
Email
A.
Email
Answers
B.
Server-side
B.
Server-side
Answers
C.
Web
C.
Web
Answers
D.
Mobile
D.
Mobile
Answers
Suggested answer: C

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A.
Datasets
A.
Datasets
Answers
B.
Site Architecture
B.
Site Architecture
Answers
C.
ETL Feeds
C.
ETL Feeds
Answers
D.
Attribute Model
D.
Attribute Model
Answers
E.
Site Catalog
E.
Site Catalog
Answers
Suggested answer: B, D, E

In which two locations in the page Type definition can a developer pass in attributes?

A.
is Match
A.
is Match
Answers
B.
onActionEvent
B.
onActionEvent
Answers
C.
cashDom
C.
cashDom
Answers
D.
listeners
D.
listeners
Answers
Suggested answer: B, D

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A.
Single view of customer
A.
Single view of customer
Answers
B.
Unified customer profile
B.
Unified customer profile
Answers
C.
Unified view of customer
C.
Unified view of customer
Answers
D.
Single Source of Truth
D.
Single Source of Truth
Answers
Suggested answer: B

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A.
Rule-based targeting
A.
Rule-based targeting
Answers
B.
Open time email
B.
Open time email
Answers
C.
Surveys
C.
Surveys
Answers
D.
A/B testing
D.
A/B testing
Answers
Suggested answer: A

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A.
Channel
A.
Channel
Answers
B.
Objects
B.
Objects
Answers
C.
Directory
C.
Directory
Answers
D.
Catalog
D.
Catalog
Answers
Suggested answer: D

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A.
Increase in organic search ranking
A.
Increase in organic search ranking
Answers
B.
Increase in conversion rate
B.
Increase in conversion rate
Answers
C.
Increase in revenue
C.
Increase in revenue
Answers
D.
Increase in first time visitors
D.
Increase in first time visitors
Answers
Suggested answer: A, B

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A.
Shadow catalog information
A.
Shadow catalog information
Answers
B.
User behaviors
B.
User behaviors
Answers
C.
Statistical tracking of KPIs
C.
Statistical tracking of KPIs
Answers
D.
Employee performance
D.
Employee performance
Answers
E.
Operational information
E.
Operational information
Answers
Suggested answer: A, B, C

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

A.
Catalog Items
A.
Catalog Items
Answers
B.
Promotions
B.
Promotions
Answers
C.
Einstein Recipes
C.
Einstein Recipes
Answers
D.
Einstein Decisions
D.
Einstein Decisions
Answers
Suggested answer: A, C

Which data feed integrates external system data into a user's profile leveraging identity attributes?

A.
Interaction Feed
A.
Interaction Feed
Answers
B.
Catalog Feed
B.
Catalog Feed
Answers
C.
User Feed
C.
User Feed
Answers
D.
Identity Feed
D.
Identity Feed
Answers
Suggested answer: C
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