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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 11

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What are two ways to populate the Marketing Cloud Personalization catalog?

A.
Email Pixel
A.
Email Pixel
Answers
B.
Third-party Integration
B.
Third-party Integration
Answers
C.
ETL Feed
C.
ETL Feed
Answers
D.
Web SDK
D.
Web SDK
Answers
Suggested answer: C, D

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

A.
Server-Side Campaign
A.
Server-Side Campaign
Answers
B.
Mobile Campaign
B.
Mobile Campaign
Answers
C.
Email Campaign
C.
Email Campaign
Answers
D.
Web Campaign
D.
Web Campaign
Answers
Suggested answer: A

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A.
25 filters and 25 goals
A.
25 filters and 25 goals
Answers
B.
Unlimited
B.
Unlimited
Answers
C.
300 total between filters and goals
C.
300 total between filters and goals
Answers
D.
64 total between filters and goals
D.
64 total between filters and goals
Answers
Suggested answer: D

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A.
The option to exclude anonymous fields on a segment export
A.
The option to exclude anonymous fields on a segment export
Answers
B.
The option to include all custom fields on a segment export
B.
The option to include all custom fields on a segment export
Answers
C.
The option to include built-in fields on a segment export
C.
The option to include built-in fields on a segment export
Answers
D.
The option to send segment data to Marketing Cloud
D.
The option to send segment data to Marketing Cloud
Answers
Suggested answer: B

What is a rule criteria that you can use in the segment creation process?

A.
Dimensions
A.
Dimensions
Answers
B.
Social Mentions
B.
Social Mentions
Answers
C.
Email Click Throughs
C.
Email Click Throughs
Answers
D.
Actions
D.
Actions
Answers
Suggested answer: D

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A.
Real-time
A.
Real-time
Answers
B.
15 minutes
B.
15 minutes
Answers
C.
1 hour
C.
1 hour
Answers
D.
30 minutes
D.
30 minutes
Answers
Suggested answer: A

How does a marketer perform an A/B test in Web Campaigns?

A.
Create multiple events
A.
Create multiple events
Answers
B.
Create multiple web templates
B.
Create multiple web templates
Answers
C.
Create multiple web campaigns
C.
Create multiple web campaigns
Answers
D.
Create multiple experiences
D.
Create multiple experiences
Answers
Suggested answer: D

What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A.
Campaigns
A.
Campaigns
Answers
B.
Segments
B.
Segments
Answers
C.
Recipes
C.
Recipes
Answers
D.
Templates
D.
Templates
Answers
Suggested answer: A, B

What are the components of an Marketing Cloud Personalization web campaign?

A.
Email capture, homepage, and product requisite
A.
Email capture, homepage, and product requisite
Answers
B.
Affinity, infobar, and attribution window
B.
Affinity, infobar, and attribution window
Answers
C.
Configured recipe, visitor profile, and content window
C.
Configured recipe, visitor profile, and content window
Answers
D.
Experience, template, and content zone
D.
Experience, template, and content zone
Answers
Suggested answer: D

Which global template do you select and customize to provide product recommendations on the homepage?

A.
InfoBar with CTA
A.
InfoBar with CTA
Answers
B.
Einstein Product Recommendations
B.
Einstein Product Recommendations
Answers
C.
Einstein Content Recommendations
C.
Einstein Content Recommendations
Answers
D.
Banner with CTA
D.
Banner with CTA
Answers
Suggested answer: B
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