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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers, Page 4

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When should you define goals and filters?

A.
After launching a campaign that you want to measure against a goal or filter
A.
After launching a campaign that you want to measure against a goal or filter
Answers
B.
Over time, when you have something new you want to meausure
B.
Over time, when you have something new you want to meausure
Answers
C.
When you are reviewing campaign statistics for a published campaign
C.
When you are reviewing campaign statistics for a published campaign
Answers
D.
Before launching a campaign that you want to measure against a goal or filter
D.
Before launching a campaign that you want to measure against a goal or filter
Answers
Suggested answer: C

What can you learn from segment compare on the segment detail tab?

A.
To understand view time purchases attributes revenue by category
A.
To understand view time purchases attributes revenue by category
Answers
B.
To compare users, engagement activity and other actions across segments displayed
B.
To compare users, engagement activity and other actions across segments displayed
Answers
C.
To view individual users that are part of the segment
C.
To view individual users that are part of the segment
Answers
D.
To understand what campaign use the segment for targeting
D.
To understand what campaign use the segment for targeting
Answers
Suggested answer: B

What is the rule criteria that you can use in the segment creation process?

A.
Actions
A.
Actions
Answers
B.
Social mentions
B.
Social mentions
Answers
C.
Email click throughs
C.
Email click throughs
Answers
D.
Dimensions
D.
Dimensions
Answers
Suggested answer: A

How many times can a visitor accomplish a goal in interaction studio?

A.
It varies depending on the setup of the goal segment
A.
It varies depending on the setup of the goal segment
Answers
B.
Each time a visitor leaves and rejoins the goal segment
B.
Each time a visitor leaves and rejoins the goal segment
Answers
C.
Only once for all time
C.
Only once for all time
Answers
D.
No more than twice or the goal completion will no longer be counted
D.
No more than twice or the goal completion will no longer be counted
Answers
Suggested answer: B

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A.
Javascript Beacon
A.
Javascript Beacon
Answers
B.
Visual Editor
B.
Visual Editor
Answers
C.
Web SDK
C.
Web SDK
Answers
D.
Web Extension
D.
Web Extension
Answers
Suggested answer: C

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A.
Data-in, understand, engage, data-out, analyse
A.
Data-in, understand, engage, data-out, analyse
Answers
B.
Know, understand, personalise, engage, analyse
B.
Know, understand, personalise, engage, analyse
Answers
C.
Identify, understand, decide, act, analyse
C.
Identify, understand, decide, act, analyse
Answers
D.
Profile, insight, understand, act, analyse
D.
Profile, insight, understand, act, analyse
Answers
Suggested answer: C

In the user interface what is the visual representation of the data about a single visitor including preference?

A.
Unified view of customer
A.
Unified view of customer
Answers
B.
unified customer profile
B.
unified customer profile
Answers
C.
Single source of truth
C.
Single source of truth
Answers
D.
Single view of customer
D.
Single view of customer
Answers
Suggested answer: B

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A.
IS uses probability matching to determine if two or more profiles represent for user identity
A.
IS uses probability matching to determine if two or more profiles represent for user identity
Answers
B.
IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
B.
IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
Answers
C.
IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
C.
IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
Answers
D.
IS users third party software to match anonymous and knows identifies
D.
IS users third party software to match anonymous and knows identifies
Answers
Suggested answer: D

What are two types that real time interaction management helps marketers to personalize the customer

A.
Data Aggregation
A.
Data Aggregation
Answers
B.
Data Storage
B.
Data Storage
Answers
C.
Next best Action
C.
Next best Action
Answers
D.
Orchestration
D.
Orchestration
Answers
Suggested answer: C, D

Which two successs metrics can a company achieve with IS their web channel?

A.
Increase in first time visitor
A.
Increase in first time visitor
Answers
B.
Increase in conversion rate
B.
Increase in conversion rate
Answers
C.
Increase in organic search ranking
C.
Increase in organic search ranking
Answers
D.
Increase in revenue
D.
Increase in revenue
Answers
Suggested answer: B, C
Total 111 questions
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