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Question 190 - Certified Pardot Consultant discussion

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LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.

Which two benefits of installing the Pardot tracking code should be considered?

Choose 2 answers

A.
Associate visitor activity to a prospect on form submission.
Answers
A.
Associate visitor activity to a prospect on form submission.
B.
Track the prospect's click path through the website's content.
Answers
B.
Track the prospect's click path through the website's content.
C.
Capture complete demographic information about an anonymous visitor.
Answers
C.
Capture complete demographic information about an anonymous visitor.
D.
Trigger page actions to occur when a prospect visits a certain URL.
Answers
D.
Trigger page actions to occur when a prospect visits a certain URL.
Suggested answer: B, D
asked 23/09/2024
Timothy Luisterburg
32 questions
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