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Question 190 - Certified Pardot Consultant discussion
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
Which two benefits of installing the Pardot tracking code should be considered?
Choose 2 answers
A.
Associate visitor activity to a prospect on form submission.
B.
Track the prospect's click path through the website's content.
C.
Capture complete demographic information about an anonymous visitor.
D.
Trigger page actions to occur when a prospect visits a certain URL.
Your answer:
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