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Question 54 - Certified AI Specialist discussion

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Universal Containers is planning a marketing email about products that most closely match a customer's expressed interests.

What should an AI Specialist recommend to generate this email?

A.
Standard email marketing template using Apex or flows for matching interest in products
Answers
A.
Standard email marketing template using Apex or flows for matching interest in products
B.
Custom sales email template which is grounded with interest and product information
Answers
B.
Custom sales email template which is grounded with interest and product information
C.
Standard email draft with Einstein and choose standard email template
Answers
C.
Standard email draft with Einstein and choose standard email template
Suggested answer: B

Explanation:

To generate an email about products that closely match a customer's expressed interests, an AI Specialist should recommend using a custom sales email template that is grounded with interest and product information. This ensures that the email content is personalized based on the customer's preferences, increasing the relevance of the marketing message.

Using grounding ensures that the generative AI pulls the correct data related to customer interests and product matches, making the email more effective.

For more information, refer to Salesforce documentation on grounding AI-generated content and email personalization strategies.

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asked 26/09/2024
Maksim Alpatov
43 questions
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