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Which phase of the Adobe Analytics Implementation using tags in Adobe Experience Platform involves creating data elements and rules?

A.
Create a tag property
A.
Create a tag property
Answers
B.
Validate and publish to production
B.
Validate and publish to production
Answers
C.
Gain access to tags
C.
Gain access to tags
Answers
D.
Deploy to a development environment
D.
Deploy to a development environment
Answers
Suggested answer: A

Explanation:

Create a tag property

In this lesson, you will create your first tag property.

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site.

Prerequisites

In order to complete the next few lessons, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments in tags. If you are unable to complete any of these steps because the user interface options are not available to you, reach out to your Experience Cloud Administrator to request access. For more information on tag user permissions, see the documentation.

NOTE

Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:

Platform Launch (Client Side) is now tags

Platform Launch Server Side is now event forwarding

Edge configurations are now datastreams

Learning Objectives

At the end of this lesson, you will be able to:

Log into the Data Collection user interface

Create a new tag property

Configure a tag property

Go to the Data Collection interface

To get to Data Collection

Log into the Adobe Experience Cloud

Click the icon to open the app switcher

Select Launch/Data Collection from the menu

You should now see the Tags Properties screen (if no properties have ever been created in the account, this screen might be empty):

Create a Property

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your site. A property can be any grouping of one or more domains and subdomains. You can manage and track these assets similarly. For example, suppose that you have multiple websites based on one template, and you want to track the same assets on all of them. You can apply one property to multiple domains. For more information on creating properties, see “Companies and Properties” in the product documentation.

To Create a Property

Click the New Property button:

Name your property (e.g. Luma Tutorial or Luma Tutorial - Daniel)

As the domain, enter enablementadobe.com since this is the domain where the Luma demo site is hosted. Although the “Domain” field is required, the tag property will work on any domain where it’s implemented. The main purpose of this field is to pre-populate menu options in the Rule builder.

Expand the Advanced Options section and check the box to Run rule components in sequence

Click the Save button

Your new property should display on the Properties page. Note that if you check the box next to the property name, options to Configure or Delete the property appear above the property list. Click on the name of your property (e.g. Luma Tutorial) to open the Overview screen.

Next “Add the Embed Code” >

Which feature of Adobe Experience Cloud enables developers to control the what, when, where, and how of all the analytics tags on the website?

A.
Extensions
A.
Extensions
Answers
B.
Rules
B.
Rules
Answers
C.
Data elements
C.
Data elements
Answers
Suggested answer: B

Explanation:

Rules in Adobe Experience Cloud enable developers to control the what, when, where and how of all the analytics tags on the website. Rules allow you to easily create and manage analytics tags using point-and-click interfaces. Rules also allow you to create conditions so that certain tags will only fire when certain criteria are met, giving you more control over the data that is collected. Rules are a powerful tool for developers, allowing them to customize the analytics tags for a website quickly and accurately.

Which web security method among the following supported Experience Cloud ID?

A.
Same-origin policy (SOP)
A.
Same-origin policy (SOP)
Answers
B.
Cross-site request forgery (CSRF)
B.
Cross-site request forgery (CSRF)
Answers
C.
Cross-Origin Resource Sharing (CORS)
C.
Cross-Origin Resource Sharing (CORS)
Answers
Suggested answer: C

Explanation:

CORS is a web security method that allows for limited cross-domain communication and is supported by Experience Cloud ID. It enables web applications to access resources located on a different domain than the one from which the request originated. This is important for ensuring that web applications are secure and that data is not leaked to malicious actors. CORS is implemented by setting certain headers on the server, allowing the web application to access resources from different domains. Additionally, CORS can also be used to authenticate users, allowing for secure access to resources.

What can launches be used for?

A.
Creating a copy of source pages.
A.
Creating a copy of source pages.
Answers
B.
Taking certain actions on web pages.
B.
Taking certain actions on web pages.
Answers
C.
Classifying content within a website.
C.
Classifying content within a website.
Answers
Suggested answer: B

Explanation:

Launch by Adobe is a tag management system that allows users to manage marketing and analytics tags on their website from a single location. Launch provides a user-friendly interface that allows users to create rules to specify when and where tags should be fired, and to manage the data that is passed to these tags.

In addition to managing tags, Launch can be used to take certain actions on web pages, such as modifying page content or user interfaces, sending data to third-party tools, or triggering events in response to user behavior.

Launch can also be used to manage the lifecycle of tags, including versioning, testing, and deployment. By using Launch, users can improve the efficiency and accuracy of their tag management, reducing the risk of errors and improving the speed of their website.

Creating a copy of source pages and classifying content within a website are not primary functions of Launch, although it may be possible to use Launch to accomplish these tasks in certain contexts.

Identify the function from below which is not performed by ID Service cookies?

A.
Access or store personally identifiable information (PII) like your email address.
A.
Access or store personally identifiable information (PII) like your email address.
Answers
B.
Persist this unique ID so the ID service can collect and share data with other Experience Cloud solutions.
B.
Persist this unique ID so the ID service can collect and share data with other Experience Cloud solutions.
Answers
C.
Set and store a unique ID for your site visitors (the MID).
C.
Set and store a unique ID for your site visitors (the MID).
Answers
Suggested answer: A

Explanation:

Access or store personally identifiable information (PII) like your email address. ID Service cookies are used to set and store a unique ID for your site visitors (the MID). This unique ID is used to track user activity on the website and to allow the ID service to collect and share data with other Experience Cloud solutions. However, ID Service cookies do not access or store any personally identifiable information (PII) like your email address.

What is the default adaptor used by Adobe Launch for tag-based analytics implementation?

A.
Microsoft Azure
A.
Microsoft Azure
Answers
B.
Akamai
B.
Akamai
Answers
C.
Amazon CloudFront
C.
Amazon CloudFront
Answers
Suggested answer: B

Explanation:

The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai.

Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.

What type of launches can authors use to avoid repetitive work in various places of their websites?

A.
Nested launches
A.
Nested launches
Answers
B.
Inherited launches
B.
Inherited launches
Answers
C.
Root branch launches
C.
Root branch launches
Answers
Suggested answer: A

Explanation:

Authors can use nested launches to avoid repetitive work in various places of their websites. A nested launch is a launch that is created inside of another launch, and can be used to share common settings between multiple launches. For example, if an author needs to use the same set of rules in multiple places of their website, they can create a single launch with those rules, and then nest it inside of other launches that need to use those rules. This is an efficient way of avoiding having to repeat the same work in multiple places.

A Solution Design Reference (SDR) Document indicates that the developer needs to track page views on the retail website. As part of this process, the developer needs to populate the page name for each web page.

Which data object can be used to accomplish this?

A.
digitaldata.page.pageURL
A.
digitaldata.page.pageURL
Answers
B.
digitaldata.catagory.pageName
B.
digitaldata.catagory.pageName
Answers
C.
digitaldata.page.pageName
C.
digitaldata.page.pageName
Answers
Suggested answer: C

Explanation:

In Adobe Analytics, the digitalData object is used to pass data to the Analytics server. The digitalData object is a JavaScript object that contains a number of properties and methods that can be used to populate data for Analytics tracking.

In this case, the developer needs to track page views on the retail website and populate the page name for each web page. The digitalData.page.pageName property can be used to accomplish this. The digitalData.page object is used to pass data about the current web page to Analytics, and the pageName property is used to specify the name of the current web page.

For example, the following code can be used to set the digitalData.page.pageName property to the name of the current web page: digitalData.page.pageName = "Home Page"; This will set the pageName property of the digitalData.page object to "Home Page", which will be sent to the Analytics server along with other data about the current web page.

Within Adobe Analytics, how long does it take for data to be processed and ready for reporting?

A.
Approximately 5 minutes
A.
Approximately 5 minutes
Answers
B.
Within seconds
B.
Within seconds
Answers
C.
Approximately 1 hour
C.
Approximately 1 hour
Answers
Suggested answer: A

Explanation:

Within Adobe Analytics, it typically takes around 5 minutes for data to be processed and ready for reporting. This is due to the fact that data must be collected, processed, and stored before it can be made available for reporting. This process can take a few minutes depending on the amount of data being processed. However, Adobe has various optimizations in place to reduce the time it takes for data to be processed and ready for reporting.

A Solution Design Reference (SDR) Document indicates that the developer needs to count the number of times a specific page is seen by online users. Which data object can be used for this purpose?

A.
Page events
A.
Page events
Answers
B.
Page views
B.
Page views
Answers
C.
Visits
C.
Visits
Answers
Suggested answer: B

Explanation:

The data object that can be used to count the number of times a specific page is seen by online users is page views. The page view metric is used to track and measure the number of times a page has been viewed by visitors. This metric is useful for understanding how often users visit a particular page and can be used to track engagement on a website or application.

In Adobe Analytics, a Page View is defined as an instance of a page being loaded in a browser. When a user loads a web page, Adobe Analytics counts it as a page view. Page Views are used to measure the popularity of a page on a website and the amount of traffic it receives.

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