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An Adobe Campaign and Analytics customer wants to capture any website visitors who start their online shopping checkout process but do not successfully complete the shopping experience and abandon their shopping cart before completion. The customer wants to use these website visitor details to create a remarketing solution to contact those visitors about their incomplete purchases.

Which Campaign capability should the developer recommend to address this need?

A.

Landing page capture forms

A.

Landing page capture forms

Answers
B.

External Signals

B.

External Signals

Answers
C.

Experience Cloud Triggers

C.

Experience Cloud Triggers

Answers
D.

Marketing Workflows

D.

Marketing Workflows

Answers
Suggested answer: C

Explanation:

To capture website visitors who abandon their shopping cart and use that information for remarketing, Experience Cloud Triggers are the recommended solution within Adobe Campaign. Experience Cloud Triggers allows Adobe Campaign to work with Adobe Analytics, tracking user behavior in real-time on the website.

When a visitor initiates but does not complete the checkout process, Adobe Analytics can send an abandonment trigger to Adobe Campaign. Adobe Campaign can then use this data to generate personalized remarketing campaigns, targeting those specific users based on their incomplete purchases.

While Landing page capture forms can collect data from users, they are not specifically tailored for capturing abandonment data. External Signals could be used in some scenarios, but they do not provide the same seamless integration with user journey tracking as Experience Cloud Triggers. Marketing Workflows manage automated marketing tasks but rely on triggers like those provided by Experience Cloud for real-time engagement.

An Adobe Campaign Classic developer needs to create a new schema for a functional need with a unique ID.

Why should the developer create a new ID sequence for this new schema?

A.

To avoid duplicating keys in the database

A.

To avoid duplicating keys in the database

Answers
B.

To avoid slow database performance

B.

To avoid slow database performance

Answers
C.

To avoid reaching the limit of IDs

C.

To avoid reaching the limit of IDs

Answers
Suggested answer: A

Explanation:

In Adobe Campaign Classic, when creating a new schema with a unique ID, it is essential to define a new ID sequence to ensure that the IDs generated for this schema are unique across the database. Without a dedicated ID sequence, there is a risk of duplicating keys, as other schemas or tables might generate overlapping IDs. By setting up a unique ID sequence, the developer can avoid primary key conflicts and ensure data integrity, as each record in the new schema will have a distinct ID not shared with any other table.

A developer wants to count the recipient profiles with their email, first name, last name, and the number of total subscriptions to identify the most interested persons for the subscription services. How would the developer do this?

A.

Workflow activity

A.

Workflow activity

Answers
B.

SQL function

B.

SQL function

Answers
C.

Data schema method

C.

Data schema method

Answers
Suggested answer: A

Explanation:

To count recipient profiles and gather details like email, first name, last name, and the total number of subscriptions, the developer should use a workflow activity in Adobe Campaign Classic. Workflow activities, particularly query and aggregates, allow the developer to filter profiles and compute counts based on specified criteria.

Using a workflow is efficient for this task as it provides a visual interface and built-in capabilities for data selection, filtering, and aggregation. This method avoids the need for complex SQL or custom data schema methods, simplifying the process and leveraging Campaign's native workflow tools for data processing.

A client has a database of customers who purchase different products. Which data model approach should the Campaign Classic developer use to save the navigation information?

A.

A data schema for products linked to customers schema

A.

A data schema for products linked to customers schema

Answers
B.

A many-to-many data schema between customer and products

B.

A many-to-many data schema between customer and products

Answers
C.

A data schema for each product and linked to the customer schema

C.

A data schema for each product and linked to the customer schema

Answers
Suggested answer: B

Explanation:

In a scenario where customers can purchase multiple products, and each product can be purchased by multiple customers, a many-to-many data model is the most appropriate approach in Adobe Campaign Classic. This model involves creating a linking table (or schema) that references both the customer schema and the product schema.

By using a many-to-many relationship, the developer can efficiently track and manage customer-product associations without data redundancy. This structure enables accurate navigation and querying across customer purchases, providing flexibility to track purchases, manage customer preferences, and analyze purchasing behaviors across the entire customer base.

Review the below code:

javascript

Copy code

function nms_recipient_updaterecipient(id) {

Xtk.session.Write(<nmsRecipient xtkschema='nms:recipient' _key='@id' id=(id) _operation='update'/>);

}

A.

SOAP call then update a recipient

A.

SOAP call then update a recipient

Answers
B.

JavaScript function to update a recipient

B.

JavaScript function to update a recipient

Answers
C.

JSSP call then update a recipient

C.

JSSP call then update a recipient

Answers
Suggested answer: B

Explanation:

The provided code snippet is a JavaScript function intended to update a recipient record in Adobe Campaign Classic. The function nms_recipient_updaterecipient uses Xtk.session.Write, which is a method specific to the Adobe Campaign JavaScript API. This method interacts with the Campaign database to perform various operations such as creating, reading, updating, or deleting records.

In this case, the code targets the nms:recipient schema and specifies an update operation on a recipient identified by the id parameter. The function is a typical example of how JavaScript can be used within Adobe Campaign to directly manipulate records in the database, as opposed to SOAP or JSSP (JavaScript Server Pages) calls.

A customer has a custom CRM system that holds all profiles used for marketing campaigns. The customer wants to have the data available in Adobe Campaign Classic and use it for marketing campaigns. The CRM system is relying on HTTP communication to communicate with other systems. In which two ways can the CRM system push profiles to Adobe Campaign Classic? (Choose two)

A.

SOAP

A.

SOAP

Answers
B.

External Account

B.

External Account

Answers
C.

REST

C.

REST

Answers
D.

SFTP

D.

SFTP

Answers
Suggested answer: A, C

Explanation:

For integrating a custom CRM system with Adobe Campaign Classic to push profile data, the two primary methods of HTTP communication available are SOAP and REST APIs.

SOAP (Simple Object Access Protocol):

Adobe Campaign Classic supports SOAP web services, which allow external systems to interact with Campaign's data and services. SOAP is well-suited for structured, reliable data exchanges, and Adobe Campaign provides extensive SOAP API documentation for operations such as creating, updating, and deleting profiles.

REST (Representational State Transfer):

Adobe Campaign also supports RESTful APIs, which provide a more lightweight and flexible way to interact with Campaign Classic. REST APIs are ideal for web-based integrations due to their simplicity and compatibility with JSON, making them a popular choice for modern applications.

Using SFTP would not meet the requirement of HTTP-based communication, and External Account is more about configuring connection settings rather than serving as a direct data transfer method. Therefore, SOAP and REST are the best methods to meet the integration requirements for the CRM system and Adobe Campaign Classic.

A developer needs to check for missing personalization before sending deliveries to the targeted audience and cancel the particular delivery. How would the developer do this?

A.

Control typology rule

A.

Control typology rule

Answers
B.

Filtering typology rule

B.

Filtering typology rule

Answers
C.

Adding script in delivery

C.

Adding script in delivery

Answers
Suggested answer: A

Explanation:

In Adobe Campaign Classic, a control typology rule is the appropriate method for checking personalization before sending a delivery. Control typology rules can be set up to validate certain conditions, such as verifying the presence of personalization fields. If any required personalization is missing, the control rule can trigger a cancellation of the delivery or flag it for review.

By implementing this rule, the developer ensures that each delivery meets personalization requirements, preventing incomplete or improperly personalized messages from reaching the audience. Filtering typology rules and delivery scripts are not as well-suited for this purpose, as they are not designed for pre-send validation in the same way as control rules.

A developer develops a workflow where two activities are used in the beginning, one below the other. The first is to query all the audiences living in Canada, and the second is to query audiences with gender as male. A developer added a third activity, which is Exclusion, and added both the queries' results to it. What would be the end result?

A.

All males living in Canada

A.

All males living in Canada

Answers
B.

All males who do not live in Canada

B.

All males who do not live in Canada

Answers
C.

All recipients living in Canada who are not male

C.

All recipients living in Canada who are not male

Answers
Suggested answer: C

Explanation:

In this workflow, the Exclusion activity is set to exclude the results of one query from the other. Since the developer has both queries (audiences living in Canada and male audiences) feeding into the Exclusion activity, it will result in an exclusion of males from the set of Canadian recipients.

Thus, the end result will be all recipients living in Canada who are not male. This is because the Exclusion activity removes those in the second query (males) from the first query (audiences living in Canada), leaving only non-males from Canada in the final audience.

A developer develops a workflow where the result should contain recipients from Country Canada with an age range greater than 18 years. A developer added two activities in the beginning, one to query only Canada region recipients and the other activity to query audiences greater than 18 years. Which third activity type would be used to ensure the result is updated with only those recipients greater than 18 years old that live in Canada?

A.

Intersection

A.

Intersection

Answers
B.

Union

B.

Union

Answers
C.

Exclusion

C.

Exclusion

Answers
Suggested answer: A

Explanation:

To ensure that the result contains only recipients from Canada who are over 18 years old, the developer should use the Intersection activity. Intersection activities in Adobe Campaign Classic are used to filter down to the subset of recipients that meet all criteria across multiple query activities.

In this case, the Intersection activity will combine the two queries (Canada region recipients and recipients older than 18) and return only those recipients who satisfy both conditions---i.e., those who are over 18 and live in Canada. Using Union would result in all recipients matching either query, and Exclusion would remove one query result from the other, which is not appropriate for this scenario.


Which sections in the Control Panel are used to manage IP allow lists? (Choose two)

A.

Instance Settings

A.

Instance Settings

Answers
B.

Subdomains & Certifications

B.

Subdomains & Certifications

Answers
C.

SFTP Management

C.

SFTP Management

Answers
D.

Performance Monitoring

D.

Performance Monitoring

Answers
Suggested answer: A, C

Explanation:

In the Adobe Campaign Classic Control Panel, IP allow lists are managed within the following sections:

Instance Settings:

This section allows administrators to configure IP allow lists at the instance level. By setting these lists, you control which IP addresses are permitted to access the Adobe Campaign instance, providing an essential security layer.

SFTP Management:

The IP allow lists for SFTP connections are managed within this section. It ensures that only authorized IP addresses can connect to the SFTP server, safeguarding data transfer operations.

These two sections, Instance Settings and SFTP Management, are specifically designed to manage IP access controls, providing flexibility and security for different aspects of Adobe Campaign operations.

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