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A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

Has extensive data available in CRM system on its current customers

Tracks media in DMP (Display, Video, Search, Social, etc.)

Has multiple teams and partners using the data available within Audience Manager for audience development

Which recommendation should an architect make for Traits name taxonomy development?

A.
Indicate the name of the segment using the Trait in segment development
A.
Indicate the name of the segment using the Trait in segment development
Answers
B.
Indicate the destination partner, signal, and name of source of data
B.
Indicate the destination partner, signal, and name of source of data
Answers
C.
Indicate the name of the segment using the Trait and the destination partner
C.
Indicate the name of the segment using the Trait and the destination partner
Answers
D.
Indicate the collection method, signal, and name of source of data
D.
Indicate the collection method, signal, and name of source of data
Answers
Suggested answer: B

An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

A.
2 × 2 image/gif
A.
2 × 2 image/gif
Answers
B.
asynchronous iframe
B.
asynchronous iframe
Answers
C.
“stuff”
C.
“stuff”
Answers
D.
“SUCCESS”
D.
“SUCCESS”
Answers
Suggested answer: B

Explanation:

Reference: https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/server-side-forwarding/ssf-verify.html

A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:

A.
Whether the user clicked the Homepage banner for the new product
A.
Whether the user clicked the Homepage banner for the new product
Answers
B.
Whether the user viewed the Product Detail Page for the new product
B.
Whether the user viewed the Product Detail Page for the new product
Answers
C.
Whether the user added the new product to their cart
C.
Whether the user added the new product to their cart
Answers
D.
Whether the user completed a purchase of the new productThese data points will be used to build segments for the following use cases:
D.
Whether the user completed a purchase of the new productThese data points will be used to build segments for the following use cases:
Answers
E.
Re-target non-converters who showed interest in the product but did not convert
E.
Re-target non-converters who showed interest in the product but did not convert
Answers
F.
Next page site personalization for users who abandoned their cart
F.
Next page site personalization for users who abandoned their cart
Answers
G.
Instant suppression of recent convertersWhich data collection method should the architect recommend?
G.
Instant suppression of recent convertersWhich data collection method should the architect recommend?
Answers
H.
DCS APIs
H.
DCS APIs
Answers
I.
Customer Attributes
I.
Customer Attributes
Answers
J.
Server-Side Forwarding
J.
Server-Side Forwarding
Answers
K.
Shared Audiences
K.
Shared Audiences
Answers
Suggested answer: B

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.

https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}

What is causing this issue?

A.
The tag is missing the d_adsrc parameter.
A.
The tag is missing the d_adsrc parameter.
Answers
B.
The tag is missing the d_event parameter.
B.
The tag is missing the d_event parameter.
Answers
C.
The tag is missing the d_adgroup parameter.
C.
The tag is missing the d_adgroup parameter.
Answers
D.
The tag is missing the d_placement parameter.
D.
The tag is missing the d_placement parameter.
Answers
Suggested answer: C

Explanation:

Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager/Collecting-media-data-in-AAM-using-pixeling-the-creative-method/m-p/302667

A client needs to send marketing emails using Adobe Campaign to all customers who have logged in to the website within the past 30 days but have only bought products at a retail store location. These customers are represented in AAM using the segment name of “1st Party: Recent Visitor – Retail Shoppers”.

Which identifier should an architect use to meet these requirements?

A.
Declared ID
A.
Declared ID
Answers
B.
Experience Cloud ID
B.
Experience Cloud ID
Answers
C.
Profile ID
C.
Profile ID
Answers
D.
AAM UUID
D.
AAM UUID
Answers
Suggested answer: D

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

A.
Create a data source in AAM for Adobe Analytics
A.
Create a data source in AAM for Adobe Analytics
Answers
B.
Disable the outbound Analytics Destination in AAM
B.
Disable the outbound Analytics Destination in AAM
Answers
C.
Enable Adobe Analytics server-side forwarding
C.
Enable Adobe Analytics server-side forwarding
Answers
D.
Implement the latest version of the AAM Data Integration Library (DIL)
D.
Implement the latest version of the AAM Data Integration Library (DIL)
Answers
Suggested answer: D

A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.

The Customer ID is synched with Data Source ID: 432145.

The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled.

Which design should the architect select to meet these requirements?

A.
Use 761432 as the DPID and 432145 as the TDPID in the file name
A.
Use 761432 as the DPID and 432145 as the TDPID in the file name
Answers
B.
Add a column in the file for Data Source 761432
B.
Add a column in the file for Data Source 761432
Answers
C.
Use 761432 as the DPID in the file name
C.
Use 761432 as the DPID in the file name
Answers
D.
Use 432145 as the DPID and 761432 as the TDPID in the file name
D.
Use 432145 as the DPID and 761432 as the TDPID in the file name
Answers
Suggested answer: B

A customer wants to update all trait rules in AAM.

Which API sequence should the customer use?

A.
GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate
A.
GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate
Answers
B.
GET/traits/ PUT/traits/{sid} POST/traits/validate
B.
GET/traits/ PUT/traits/{sid} POST/traits/validate
Answers
C.
POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
C.
POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
Answers
D.
GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete
D.
GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete
Answers
Suggested answer: A

An architect needs to devise a plan to capture user activity given the following scenario:

A credit card company plans to run an acquisition program in partnership with a hospitality company.

The hospitality company agrees to advertise the credit card company’s product offer on its website to its current customers.

The hospitality company redirects the current customers to the credit card company’s website to apply for the credit card after clicking on the advertisement.

What should an architect recommend to meet these requirements?

A.
Deploy Audience Manager tracking pixel on credit card application pages
A.
Deploy Audience Manager tracking pixel on credit card application pages
Answers
B.
Activate loyalty members’ data using the services of an onboarding partner
B.
Activate loyalty members’ data using the services of an onboarding partner
Answers
C.
Deploy Audience Manager DIL code on credit card company website
C.
Deploy Audience Manager DIL code on credit card company website
Answers
D.
Enable server-side forwarding with the credit card company
D.
Enable server-side forwarding with the credit card company
Answers
Suggested answer: C

A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.

The client’s IT organization has made the following digital investments:

Adobe Audience Manager, Analytics, and Target

CMS, CRM, and email platforms from third parties

Which approach should be used to meet the requirements?

A.
Onboard CRM data to data storeCreate audience segments in data store Share data store audiences with AAM, Target, and their email platform
A.
Onboard CRM data to data storeCreate audience segments in data store Share data store audiences with AAM, Target, and their email platform
Answers
B.
Onboard Adobe Analytics data using third-party serviceCreate segments in AAM Share audiences with Target and their email platform
B.
Onboard Adobe Analytics data using third-party serviceCreate segments in AAM Share audiences with Target and their email platform
Answers
C.
Export CRM data keyed off of plain text emailUpload file to AAMShare audiences with Target and their email platform
C.
Export CRM data keyed off of plain text emailUpload file to AAMShare audiences with Target and their email platform
Answers
D.
Onboard CRM data using third-party serviceCreate segments in AAMShare audiences with Target and their email platform
D.
Onboard CRM data using third-party serviceCreate segments in AAMShare audiences with Target and their email platform
Answers
Suggested answer: A
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