Adobe AD0-E452 Practice Test - Questions Answers, Page 2

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.

Which AAM capability should be recommended to help expand the customer base for this new product?

An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users’ shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

Which integration approach is needed to meet these requirements?

A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.

ID: 543213

Integration Code: cust_id

ID Type: Cross Device

ID Definition: Person

Data Source Settings (Inbound): Customer ID

After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.

d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1

d_ld_ts=1142144713051 d_mid:

16184299510823404650127548759430712925

Why is the Declared ID sync failing to working properly?

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager. What two requirements should the architect verify prior to making a recommendation? (Choose two.)

A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.

How should an architect recommend incorporating this data into Audience Manager?

Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.

What should an architect recommend the implementation team do to capture the data in the impressions column?

A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.

Which approach should the retailer select?

An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.

Which three technologies should inform the architect’s recommendation to the client? (Choose three.)

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager:

▪ Campaign

▪ Creative

▪ Placement

▪ Site

The client needs to be able to validate that:

▪ The Trait Name represents the correct data point

▪ The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?