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Adobe AD0-E452 Practice Test - Questions Answers, Page 2

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Question 11

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A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

Set up Cookie-type destination to track a website visitor’s past activities.
Set up Cookie-type destination to track a website visitor’s past activities.
Set up URL type destination because it is quick and does not require enabling Marketplace.
Set up URL type destination because it is quick and does not require enabling Marketplace.
Set up Declared IDs export feed in AAM to share with the media partner.
Set up Declared IDs export feed in AAM to share with the media partner.
Set up Server-to-Server destination with the media partner’s Audience Manager account.
Set up Server-to-Server destination with the media partner’s Audience Manager account.
Suggested answer: D

Explanation:

Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressable-audiences.html

asked 02/10/2024
Aleksandar Jovasevic
45 questions

Question 12

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An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.

Which AAM capability should be recommended to help expand the customer base for this new product?

Look-alike modeling
Look-alike modeling
Audience Lab
Audience Lab
CRM Data Onboarding
CRM Data Onboarding
Media suppression
Media suppression
Suggested answer: C
asked 02/10/2024
Andrea Ciovati
41 questions

Question 13

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An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users’ shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.

Which integration approach is needed to meet these requirements?

Real-Time Server-to-Server Integrations
Real-Time Server-to-Server Integrations
Pixels syncs to targeting systems
Pixels syncs to targeting systems
Real-time calls using People core service
Real-time calls using People core service
Server-to-Server Batch Integrations
Server-to-Server Batch Integrations
Suggested answer: D

Explanation:

Reference: https://www.adobe.com/content/dam/acom/au/marketing-cloud/playbook/Adobe-Audience-Manager.pdf (54)

asked 02/10/2024
Christian Andrew TANAP
41 questions

Question 14

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A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.

ID: 543213

Integration Code: cust_id

ID Type: Cross Device

ID Definition: Person

Data Source Settings (Inbound): Customer ID

After checking the debugging tool, the architect sees the below data points returned upon authenticating on site.

d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1

d_ld_ts=1142144713051 d_mid:

16184299510823404650127548759430712925

Why is the Declared ID sync failing to working properly?

The Data Source ID Type should be Cookie and not Cross-Device.
The Data Source ID Type should be Cookie and not Cross-Device.
The d_jsonv parameter should return a “0” value.
The d_jsonv parameter should return a “0” value.
The Experience Cloud ID is not enabled.
The Experience Cloud ID is not enabled.
The d_cid_ic parameter is missing the integration code.
The d_cid_ic parameter is missing the integration code.
Suggested answer: D
asked 02/10/2024
Solanki Narendra
34 questions

Question 15

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A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager. What two requirements should the architect verify prior to making a recommendation? (Choose two.)

Whether they need to stop targeting users when they fall out of the segment
Whether they need to stop targeting users when they fall out of the segment
Tag management solution such as Adobe Launch deployed on the web property
Tag management solution such as Adobe Launch deployed on the web property
Acceptable latency between when site visitors qualify for the segment and are targeted
Acceptable latency between when site visitors qualify for the segment and are targeted
Use cases the company has purchased from the Audience Marketplace
Use cases the company has purchased from the Audience Marketplace
Onboarding approach for CRM data and number of attributes onboarded
Onboarding approach for CRM data and number of attributes onboarded
Suggested answer: B, E
asked 02/10/2024
ahmad hafiz
35 questions

Question 16

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A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.

How should an architect recommend incorporating this data into Audience Manager?

Extract the month and year from the CRM systemCreate a trait for number of years since initial contract date
Extract the month and year from the CRM systemCreate a trait for number of years since initial contract date
Extract year and month from the CRM systemCreate a trait for each month (1-12) and each year and combine into a segment
Extract year and month from the CRM systemCreate a trait for each month (1-12) and each year and combine into a segment
Extract the year from the CRM systemCreate a trait for each 5 year range they have been a customer
Extract the year from the CRM systemCreate a trait for each 5 year range they have been a customer
Extract the year from the CRM systemCreate a trait for each calendar year that the company has been in business
Extract the year from the CRM systemCreate a trait for each calendar year that the company has been in business
Suggested answer: A
asked 02/10/2024
Jonathan Tang
42 questions

Question 17

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Refer to the exhibit.

Adobe AD0-E452 image Question 17 91793 10022024174122000000

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.

What should an architect recommend the implementation team do to capture the data in the impressions column?

Capture the campaign code from the destinational URL.
Capture the campaign code from the destinational URL.
Add a demdex media pixel to the ad’s creative.
Add a demdex media pixel to the ad’s creative.
Capture the referring domain of the click-through event.
Capture the referring domain of the click-through event.
Use server-side forwarding to capture the impressions.
Use server-side forwarding to capture the impressions.
Suggested answer: D
asked 02/10/2024
carlos baptista
34 questions

Question 18

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A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.

Which approach should the retailer select?

In Audience Manager, ingest third-party segment data targeted to convertersCreate an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
In Audience Manager, ingest third-party segment data targeted to convertersCreate an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports
Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives
Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives
Run Audience Manager look-alike model to identify unqualified audience members in that segmentTarget those segments through on-site personalization and DSP
Run Audience Manager look-alike model to identify unqualified audience members in that segmentTarget those segments through on-site personalization and DSP
In Audience Manager, create “No Conversion” segmentAdd rule to exclude recent convertersCreate special offer display-ads and subsequent on-site personalization
In Audience Manager, create “No Conversion” segmentAdd rule to exclude recent convertersCreate special offer display-ads and subsequent on-site personalization
Suggested answer: B
asked 02/10/2024
Ismaiel Al-Mufleh
47 questions

Question 19

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An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.

Which three technologies should inform the architect’s recommendation to the client? (Choose three.)

Customer Relationship Management (CRM) system
Customer Relationship Management (CRM) system
Analytics solution
Analytics solution
Demand-Side Platform
Demand-Side Platform
Experience Cloud Visitor ID Service
Experience Cloud Visitor ID Service
Tag Management solution
Tag Management solution
Identity Resolution Service
Identity Resolution Service
Suggested answer: A, B, C
asked 02/10/2024
Mita Balija
41 questions

Question 20

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An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager:

▪ Campaign

▪ Creative

▪ Placement

▪ Site

The client needs to be able to validate that:

▪ The Trait Name represents the correct data point

▪ The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

Include Segment ID, Destination ID in the Trait Name
Include Segment ID, Destination ID in the Trait Name
Include media data point ID in the Trait Name, Trait Expression
Include media data point ID in the Trait Name, Trait Expression
Include Segment ID in the Trait Name, Trait Expression
Include Segment ID in the Trait Name, Trait Expression
Include Data Source ID in the Trait Name, Trait Expression
Include Data Source ID in the Trait Name, Trait Expression
Suggested answer: A
asked 02/10/2024
David Wilson
39 questions
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Related questions

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?
A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?