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Adobe AD0-E452 Practice Test - Questions Answers, Page 4

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Question 31

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A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company’s currently insured vehicle, location, and family size.

Which two options could the architect take to enable this relationship? (Choose two.)

Activate a data agreement through the Audience Manager Marketplace
Activate a data agreement through the Audience Manager Marketplace
Create a DSP destination in the automobile and insurance company’s AAM instance to share this data
Create a DSP destination in the automobile and insurance company’s AAM instance to share this data
Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture D. Privately exchange data with the insurance company via a Second Party agreement
Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture D. Privately exchange data with the insurance company via a Second Party agreement
Export the automobile manufacturer’s model and safety information for use with the insurance company
Export the automobile manufacturer’s model and safety information for use with the insurance company
Suggested answer: B, C
asked 02/10/2024
Laimonas Mulys
38 questions

Question 32

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An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

Suggest sharing audiences via Customer Data Feed
Suggest sharing audiences via Customer Data Feed
Suggest sharing audiences via Profiles & Audiences
Suggest sharing audiences via Profiles & Audiences
Suggest sharing audiences via Server to Server type destination
Suggest sharing audiences via Server to Server type destination
Suggest sharing audiences via Cookie type destination
Suggest sharing audiences via Cookie type destination
Suggested answer: B

Explanation:

Reference: https://experienceleaguecommunities.adobe.com/t5/Adobe-Audience-Manager-Questions/Audience-Segments-from-AAM-to-Adobe-Target-AMO-and-Adobe/qaq-p/235745

asked 02/10/2024
alejandro capel
49 questions

Question 33

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A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.

The client provides the following information:

Experience Cloud ID service is implemented.
Experience Cloud ID service is implemented.
The segments use offline propensity model traits.
The segments use offline propensity model traits.
The correct Report Suite has been selected in the Analytics destination.Which item should the architect confirm to begin troubleshooting?
The correct Report Suite has been selected in the Analytics destination.Which item should the architect confirm to begin troubleshooting?
Server-side forwarding is enabled.
Server-side forwarding is enabled.
The segment has a real-time population.
The segment has a real-time population.
ID syncs are enabled.
ID syncs are enabled.
The segment uses a Device Graph merge rule.
The segment uses a Device Graph merge rule.
Suggested answer: A
asked 02/10/2024
Muhammad Atif Tasneem
36 questions

Question 34

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A client wants to do off-site media suppression across all of a user’s devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client’s website in the My Account section.

Which Profile Merge rule should the architect select to meet these requirements?

Current Authenticated + No Device
Current Authenticated + No Device
Last Authenticated + Current Device
Last Authenticated + Current Device
Current Authenticated + Profile Link
Current Authenticated + Profile Link
No Authenticated + Adobe Co-op
No Authenticated + Adobe Co-op
Suggested answer: C

Explanation:

Reference: https://www.pedromonjo.com/2019/10/profile-merge-rules-configuration/

asked 02/10/2024
Byron Lawrence
38 questions

Question 35

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A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:

Customer Zip Code

Household Size – 1; 2-4; 5

Zip Code is Fiber Eligible: Yes; No

Current Product – DSL; Broadband; Fiber

Paperless Billing – Yes; No

Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbps

How should an architect recommend using these data points?

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target current DSL/Broadband Customers and Zip Code is Fiber Eligible
Target current DSL/Broadband Customers and Zip Code is Fiber Eligible
Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data
Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data
Suggested answer: D
asked 02/10/2024
Dewi Fitriyani
52 questions

Question 36

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A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.

The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

Which traits should be used to meet these requirements?

resort_stays > 5 AND memebership_level=platinum
resort_stays > 5 AND memebership_level=platinum
resort_stays > 2 OR visited_hotel_page= true
resort_stays > 2 OR visited_hotel_page= true
business_stays > 3 OR leisure_stays > 5
business_stays > 3 OR leisure_stays > 5
business_stays > 10 AND can_email_flag=false
business_stays > 10 AND can_email_flag=false
Suggested answer: B
asked 02/10/2024
Aaron Whitlow
32 questions

Question 37

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A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

Key-Value Data Format
Key-Value Data Format
Provision SFTP for audience transfer
Provision SFTP for audience transfer
Provision for Profiles and Audiences
Provision for Profiles and Audiences
Experience Cloud service
Experience Cloud service
Google Publisher Tag Cookie Destination
Google Publisher Tag Cookie Destination
Suggested answer: A, E
asked 02/10/2024
Robert Pila
39 questions

Question 38

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A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

Experience Cloud ID Service
Experience Cloud ID Service
Analytics appMeasurement library with AAM Module
Analytics appMeasurement library with AAM Module
An automated Customer Attributes feed into Adobe Analytics with all CRM data
An automated Customer Attributes feed into Adobe Analytics with all CRM data
Audience Manager destination integrations for site personalization and offsite display advertisingThe client’s implementation resources have been assigned to another project. No adjustments can be made to the current implementation.What should the architect recommend to meet this goal?
Audience Manager destination integrations for site personalization and offsite display advertisingThe client’s implementation resources have been assigned to another project. No adjustments can be made to the current implementation.What should the architect recommend to meet this goal?
Create segments in Analytics and send to AAM via Shared Audiences
Create segments in Analytics and send to AAM via Shared Audiences
Enable Analytics Server-Side Forwarding to AAM
Enable Analytics Server-Side Forwarding to AAM
Create segments in AAM based on real-time event, prop, and eVar data
Create segments in AAM based on real-time event, prop, and eVar data
Import the relevant AAM segments into Analytics Workplace
Import the relevant AAM segments into Analytics Workplace
Suggested answer: A
asked 02/10/2024
Nikhil George
34 questions

Question 39

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A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

Has extensive data available in the CRM system on its current customers

Tracks media in DMP (Display, Video, Search, Social, etc.)

Has multiple teams and partners using the data available within Audience Manager for audience development

What should an architect recommend to meet these requirements?

Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search
Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB
Create a single folder and store all Traits together irrespective of the LOB for the ease of management
Create a single folder and store all Traits together irrespective of the LOB for the ease of management
Create a separate folder for each trait so that each Trait is stored separately
Create a separate folder for each trait so that each Trait is stored separately
Suggested answer: B
asked 02/10/2024
Ryan Harris
42 questions

Question 40

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A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:

Website visitors are qualifying for segments based on first-party CRM data

They are not qualifying based on real-time site behavior

The Target test is properly configured to use the correct audiences

Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

Experience Cloud Debugger
Experience Cloud Debugger
Target Mbox Debug
Target Mbox Debug
AAM Visitor Profile Viewer
AAM Visitor Profile Viewer
AEM Content Services
AEM Content Services
Suggested answer: A

Explanation:

Reference: https://blogs.perficientdigital.com/2018/08/21/client-side-testing-with-the-experience-cloud-debugger/

asked 02/10/2024
Paul A
38 questions
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