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Adobe AD0-E452 Practice Test - Questions Answers, Page 4

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Question 31

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A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the

Question 32

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An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud

Question 33

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A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and

Question 34

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A client wants to do off-site media suppression across all of a user’s devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only

Question 35

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A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows: ▪

Question 36

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Question 37

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A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web t

Question 38

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A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the follo

Question 39

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A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria: ▪ Collects site activity data from multiple websites set up for a respective

Question 40

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A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the t

Related questions

A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources. The Customer ID is synched with Data Source ID: 432145. The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled. Which design should the architect select to meet these requirements?

An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?

An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)

A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in. Which complementary technology should the architect recommend?

After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling

A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels. The client’s IT organization has made the following digital investments: Adobe Audience Manager, Analytics, and Target CMS, CRM, and email platforms from third parties Which approach should be used to meet the requirements?

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?

Question 31

A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company’s currently insured vehicle, location, and family size.

Which two options could the architect take to enable this relationship? (Choose two.)

Activate a data agreement through the Audience Manager Marketplace

Create a DSP destination in the automobile and insurance company’s AAM instance to share this data

Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture D. Privately exchange data with the insurance company via a Second Party agreement

Export the automobile manufacturer’s model and safety information for use with the insurance company

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Question 32

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

Suggest sharing audiences via Customer Data Feed

Suggest sharing audiences via Profiles & Audiences

Suggest sharing audiences via Server to Server type destination

Suggest sharing audiences via Cookie type destination

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Question 33

A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.

The client provides the following information:

Experience Cloud ID service is implemented.

The segments use offline propensity model traits.

The correct Report Suite has been selected in the Analytics destination.Which item should the architect confirm to begin troubleshooting?

Server-side forwarding is enabled.

The segment has a real-time population.

ID syncs are enabled.

The segment uses a Device Graph merge rule.

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Question 34

Which Profile Merge rule should the architect select to meet these requirements?

Current Authenticated + No Device

Last Authenticated + Current Device

Current Authenticated + Profile Link

No Authenticated + Adobe Co-op

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Question 35

A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:

▪ Customer Zip Code

▪ Household Size – 1; 2-4; 5

▪ Zip Code is Fiber Eligible: Yes; No

▪ Current Product – DSL; Broadband; Fiber

▪ Paperless Billing – Yes; No

▪ Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbps

How should an architect recommend using these data points?

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible

Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers

Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

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Question 36

A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.

The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

Which traits should be used to meet these requirements?

resort_stays > 5 AND memebership_level=platinum

resort_stays > 2 OR visited_hotel_page= true

business_stays > 3 OR leisure_stays > 5

business_stays > 10 AND can_email_flag=false

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Question 37

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

Key-Value Data Format

Provision SFTP for audience transfer

Provision for Profiles and Audiences

Experience Cloud service

Google Publisher Tag Cookie Destination

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Question 38

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

Experience Cloud ID Service

Analytics appMeasurement library with AAM Module

An automated Customer Attributes feed into Adobe Analytics with all CRM data

Audience Manager destination integrations for site personalization and offsite display advertisingThe client’s implementation resources have been assigned to another project. No adjustments can be made to the current implementation.What should the architect recommend to meet this goal?

Create segments in Analytics and send to AAM via Shared Audiences

Enable Analytics Server-Side Forwarding to AAM

Create segments in AAM based on real-time event, prop, and eVar data

Import the relevant AAM segments into Analytics Workplace

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Question 39

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

▪ Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

▪ Has extensive data available in the CRM system on its current customers

▪ Tracks media in DMP (Display, Video, Search, Social, etc.)

▪ Has multiple teams and partners using the data available within Audience Manager for audience development

What should an architect recommend to meet these requirements?

Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search

Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB

Create a single folder and store all Traits together irrespective of the LOB for the ease of management

Create a separate folder for each trait so that each Trait is stored separately

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Question 40

A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:

▪ Website visitors are qualifying for segments based on first-party CRM data

▪ They are not qualifying based on real-time site behavior

▪ The Target test is properly configured to use the correct audiences

Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

Experience Cloud Debugger

Target Mbox Debug

AAM Visitor Profile Viewer

AEM Content Services

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Total 81 questions