Adobe AD0-E452 Practice Test - Questions Answers, Page 4

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.

Which recommendation should an architect make to the client?

A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.

The client provides the following information:

A client wants to do off-site media suppression across all of a user’s devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client’s website in the My Account section.

Which Profile Merge rule should the architect select to meet these requirements?

A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:

▪ Customer Zip Code

▪ Household Size – 1; 2-4; 5

▪ Zip Code is Fiber Eligible: Yes; No

▪ Current Product – DSL; Broadband; Fiber

▪ Paperless Billing – Yes; No

▪ Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbps

How should an architect recommend using these data points?

A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.

The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.

Which traits should be used to meet these requirements?

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:

▪ Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

▪ Has extensive data available in the CRM system on its current customers

▪ Tracks media in DMP (Display, Video, Search, Social, etc.)

▪ Has multiple teams and partners using the data available within Audience Manager for audience development

What should an architect recommend to meet these requirements?

A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:

▪ Website visitors are qualifying for segments based on first-party CRM data

▪ They are not qualifying based on real-time site behavior

▪ The Target test is properly configured to use the correct audiences

Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?