Adobe AD0-E452 Practice Test - Questions Answers, Page 6
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A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.
Which complementary technology should the architect recommend?
A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.
d_cid_ic=31a3da-87g71ma-69f0d2
d_mid= d_nsid=0 d_jsonv=1
The server-side forwarding is not ready to be enabled.
What is causing this issue?
What is contained in a Customer Data Feed (CDF) export file?
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?
A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.
The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.
The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:
▪ EventTime
▪ Device
▪ Realized Traits
▪ Realized Segments
▪ All Traits
▪ All Segments
▪ MCDevice
▪ Container ID
▪ IP Data Type
The trends report shows a zero user count for all reports since last week.
What should be confirmed to resolve this issue?
A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.
The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.
Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)
A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.
Which top-level trait folders should an architect recommend?
Which three elements are part of the Customer Data Feed? (Choose three.)
A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.
The client’s Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.
Which implementation component is the client missing?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).
Which three business requirements suggest a need for AAM? (Choose three.)
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