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Adobe AD0-E452 Practice Test - Questions Answers, Page 6

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Question 51

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A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.

Which complementary technology should the architect recommend?

Ad Server
Ad Server
Personalization Platform
Personalization Platform
Campaign Automation Platform
Campaign Automation Platform
Onboarding Partner
Onboarding Partner
Suggested answer: B
asked 02/10/2024
Moshope Salami
45 questions

Question 52

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A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.

d_cid_ic=31a3da-87g71ma-69f0d2

d_mid= d_nsid=0 d_jsonv=1

The server-side forwarding is not ready to be enabled.

What is causing this issue?

Experience Cloud ID Service is not set up
Experience Cloud ID Service is not set up
Customer ID is not present
Customer ID is not present
d_nsid should be 1
d_nsid should be 1
d_cid_ic is not returning a hashed value
d_cid_ic is not returning a hashed value
Suggested answer: A
asked 02/10/2024
Jerry Manalo
32 questions

Question 53

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What is contained in a Customer Data Feed (CDF) export file?

Event Time, Request Parameters, and DPID captured by an event call
Event Time, Request Parameters, and DPID captured by an event call
Only User IDs and segments IDs captured by an event call
Only User IDs and segments IDs captured by an event call
Only user IDs, trait IDs, and segment IDs captured by an event call
Only user IDs, trait IDs, and segment IDs captured by an event call
User, trait, and segment IDs and all parameters captured by an event call
User, trait, and segment IDs and all parameters captured by an event call
Suggested answer: C

Explanation:

Reference: https://www.adobe.com/analytics/audience-manager/customer-data-feeds.html

asked 02/10/2024
Mukesh Kumar
33 questions

Question 54

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A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.

Which Profile Merge Rule should an architect recommend to meet these requirements?

Current Authenticated + Current Device
Current Authenticated + Current Device
Current Authenticated + No Device
Current Authenticated + No Device
Last Authenticated + Profile Link
Last Authenticated + Profile Link
Last Authenticated + Adobe Co-op
Last Authenticated + Adobe Co-op
Suggested answer: B

Explanation:

Reference: https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/profile-merge-rules/merge-rule-targeting-options.html

asked 02/10/2024
Haakon Schjelderup
53 questions

Question 55

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A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.

The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.

The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:

▪ EventTime

▪ Device

▪ Realized Traits

▪ Realized Segments

▪ All Traits

▪ All Segments

▪ MCDevice

▪ Container ID

▪ IP Data Type

The trends report shows a zero user count for all reports since last week.

What should be confirmed to resolve this issue?

The Realized Segments data has been received from Audience Manager.
The Realized Segments data has been received from Audience Manager.
The Container ID is always present in the CDF log received from Audience Manager.
The Container ID is always present in the CDF log received from Audience Manager.
The IP Data Type is disabled in the CDF log received from Audience Manager.
The IP Data Type is disabled in the CDF log received from Audience Manager.
The device is present in the CDF log received from Audience Manager.
The device is present in the CDF log received from Audience Manager.
Suggested answer: B
asked 02/10/2024
Stefan Duerr
36 questions

Question 56

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A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.

The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.

Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

Last purchase date
Last purchase date
Device type
Device type
Membership level
Membership level
Email Permission
Email Permission
Cart abandon
Cart abandon
Visited product page
Visited product page
Suggested answer: A, D, F
asked 02/10/2024
Alper Atar
43 questions

Question 57

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A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.

Which top-level trait folders should an architect recommend?

Flights, Hotels, Car Rentals
Flights, Hotels, Car Rentals
Adobe Target, Cross-Channel Messaging Tool, Ad Server
Adobe Target, Cross-Channel Messaging Tool, Ad Server
Sports Enthusiast, Cart Abandoner, High Spending Customer
Sports Enthusiast, Cart Abandoner, High Spending Customer
Third party, Analytics, CRM
Third party, Analytics, CRM
Suggested answer: B
asked 02/10/2024
Knowledge Mathebula
35 questions

Question 58

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Which three elements are part of the Customer Data Feed? (Choose three.)

Geo-Code
Geo-Code
Unrealized Traits
Unrealized Traits
Device
Device
IP Address
IP Address
Event Time
Event Time
GCDevice
GCDevice
Suggested answer: C, D, E
asked 02/10/2024
Francesco Mammola
41 questions

Question 59

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A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client’s Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?

Adobe Target Mbox
Adobe Target Mbox
Server-side forwarding
Server-side forwarding
Experience Cloud Shared Audiences
Experience Cloud Shared Audiences
Audience Manager Declared ID
Audience Manager Declared ID
Suggested answer: A

Explanation:

Reference: https://helpx.adobe.com/marketing-cloud/how-to/target-aam.html

asked 02/10/2024
Robert Smith
36 questions

Question 60

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An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).

Which three business requirements suggest a need for AAM? (Choose three.)

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Related questions

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct. What is the cause of the bad request response?
An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM). Which three business requirements suggest a need for AAM? (Choose three.)
After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert. Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling
An architect is examining the network traffic on a client’s website to verify that server-side forwarding is working correctly. What should the architect look for in the response to the Adobe Analytics call?
An architect needs to create a file name for CRM data onboarding based on the following information provided: iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?
A customer wants to analyze AAM segments to understand how those segments perform. The customer wants to understand: ▪ Frequency of visits ▪ Purchasing habits ▪ Demographics What should an architect do to meet these requirements?
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data. https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%} What is causing this issue?
A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:
A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario: Collects site activity data from multiple websites set up for a respective Line of Business (LOB) Has extensive data available in CRM system on its current customers Tracks media in DMP (Display, Video, Search, Social, etc.) Has multiple teams and partners using the data available within Audience Manager for audience development Which recommendation should an architect make for Traits name taxonomy development?