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Adobe AD0-E559 Practice Test - Questions Answers, Page 4

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Question 31

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An Adobe Marketo Engage administrator is building a revenue model:

Adobe AD0-E559 image Question 31 91888 10022024174132000000

When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

Add triggers to all stage transitions.
Add triggers to all stage transitions.
Add at least one SLA stage to the model.
Add at least one SLA stage to the model.
Add all stages to the success path.
Add all stages to the success path.
Suggested answer: C

Explanation:

The administrator needs to add all stages to the success path to correct the model validation error.

This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.

asked 02/10/2024
Chuck Crouse
49 questions

Question 32

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A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Adobe AD0-E559 image Question 32 91889 10022024174132000000

Their interesting moments however did not show the web page each person had visited. Why not?

A trigger token cannot successfully be used within a batch smart campaign
A trigger token cannot successfully be used within a batch smart campaign
A different Smart Campaign must be used for each web page to accomplish this.
A different Smart Campaign must be used for each web page to accomplish this.
It Is not possible to customize what is shown in an Interesting Moment view.
It Is not possible to customize what is shown in an Interesting Moment view.
Suggested answer: A

Explanation:

A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}. A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment view

asked 02/10/2024
mostafa khalaf
53 questions

Question 33

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An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

Adobe AD0-E559 image Question 33 91890 10022024174132000000

What is a reason for this data value change?

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
A trigger campaign is running unsubscribing new people automatically until they give their consent.
A trigger campaign is running unsubscribing new people automatically until they give their consent.
A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
Suggested answer: A

Explanation:

A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change

asked 02/10/2024
Martin Stoyanov
50 questions

Question 34

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An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

Ask the marketing team to provide the characteristics they think should be included.
Ask the marketing team to provide the characteristics they think should be included.
Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.
Suggested answer: B

Explanation:

A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

asked 02/10/2024
Liam Harris
51 questions

Question 35

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A marketer decided to check the activity log of a person but does not find any activities as displayed below:

Adobe AD0-E559 image Question 35 91892 10022024174132000000

What is the reason the Activity Log tab is empty?

The person activity Is filtered.
The person activity Is filtered.
The activity log was exported by an API and is now empty
The activity log was exported by an API and is now empty
The lead is anonymous.
The lead is anonymous.
Suggested answer: A

Explanation:

The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.

asked 02/10/2024
Danilo Paolucci
42 questions

Question 36

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A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart

Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
Suggested answer: C

Explanation:

The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.

asked 02/10/2024
Marcel Wienhusen
43 questions

Question 37

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A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce.

What would the smart list section of their data management smart campaign look like?

A)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

B)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

C)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

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Question 38

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A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.

What type of report can be built and analyzed to show the most engaging content?

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Question 39

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A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

Why would a person not appear on this smart list?

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Question 40

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An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Adobe AD0-E559 image Question 40 91897 10022024174132000000

Dynamic content is being used in the email blast and is segmented based on dessert preferences.

Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

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