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Adobe AD0-E559 Practice Test - Questions Answers, Page 4

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Question 31

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An Adobe Marketo Engage administrator is building a revenue model:

Adobe AD0-E559 image Question 31 91888 10022024174132000000

When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

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Question 32

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A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Adobe AD0-E559 image Question 32 91889 10022024174132000000

Their interesting moments however did not show the web page each person had visited. Why not?

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Question 33

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An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

Adobe AD0-E559 image Question 33 91890 10022024174132000000

What is a reason for this data value change?

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Question 34

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An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

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Question 35

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A marketer decided to check the activity log of a person but does not find any activities as displayed below:

Adobe AD0-E559 image Question 35 91892 10022024174132000000

What is the reason the Activity Log tab is empty?

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Question 36

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A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart

Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

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Question 37

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A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce.

What would the smart list section of their data management smart campaign look like?

A)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

B)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

C)

Adobe AD0-E559 image Question 37 91894 10022024174132000000

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Question 38

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A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.

What type of report can be built and analyzed to show the most engaging content?

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Question 39

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A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

Why would a person not appear on this smart list?

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Question 40

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An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Adobe AD0-E559 image Question 40 91897 10022024174132000000

Dynamic content is being used in the email blast and is segmented based on dessert preferences.

Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

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