ExamGecko
Search Search Login
Home Home / Adobe / AD0-E602

Adobe AD0-E602 Practice Test - Questions Answers

Question list
Search
Search

List of questions

Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

What is an example of a profile namespace?
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate. Which namespace is recommended to fetch profiles for known customers?
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake. Which Platform service is the best place to analyze the data to support different use cases?
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal?
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.) A. Use data to design new customer experiences.
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically. Which merge method should the practitioner select?
A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)
A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000. What explains this decrease in segment size?

Question 1

Report
Export
Collapse

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

A.
Move to the activation flow
A.
Move to the activation flow
Answers
B.
Select an audience
B.
Select an audience
Answers
C.
Create their own marketing action
C.
Create their own marketing action
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting "Other" and providing a name and description for it.

Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destinationactions.html?lang=en#creating-a-new-marketing-action

Question 2

Report
Export
Collapse

A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?

A.
Streaming segmentation
A.
Streaming segmentation
Answers
B.
Edge segmentation
B.
Edge segmentation
Answers
C.
Batch segmentation
C.
Batch segmentation
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation, edge segmentation is a type of streaming segmentation that evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs.

This allows for faster segment evaluation and activation, enabling use cases such as same page and next page personalization. Reference: https://experienceleague.adobe.com/docs/experienceplatform/segmentation/edge.html?lang=en

Question 3

Report
Export
Collapse

A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

A.
Linkedin Matched Audiences connection Google Customer Match connection Facebook connection
A.
Linkedin Matched Audiences connection Google Customer Match connection Facebook connection
Answers
B.
Amazon S3 connection Salesforce Marketing Cloud connection
B.
Amazon S3 connection Salesforce Marketing Cloud connection
Answers
C.
Facebook connection Salesforce Marketing Cloud connection Linkedin Matched Audiences connection Google Customer Match connection
C.
Facebook connection Salesforce Marketing Cloud connection Linkedin Matched Audiences connection Google Customer Match connection
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match.

Reference: https://experienceleague.adobe.com/docs/experienceplatform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses

Question 4

Report
Export
Collapse

A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A.
Add all segments to a destination
A.
Add all segments to a destination
Answers
B.
Create a scheduled segment
B.
Create a scheduled segment
Answers
C.
Add all segments to schedule
C.
Add all segments to schedule
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab and clicking on "Add to schedule" from the action bar. Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedulesegments.html?lang=en#schedule-segments

Question 5

Report
Export
Collapse

An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?

A.
Streaming Profile Export Destination
A.
Streaming Profile Export Destination
Answers
B.
Connection
B.
Connection
Answers
C.
Extension
C.
Extension
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity. Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profileexport.html?lang=en

Question 6

Report
Export
Collapse

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

A.
Check Facebook account prerequisites
A.
Check Facebook account prerequisites
Answers
B.
Confirm use cases for journey optimization
B.
Confirm use cases for journey optimization
Answers
C.
Connect to the destination
C.
Connect to the destination
Answers
D.
Export segment to destination
D.
Export segment to destination
Answers
Suggested answer: A, C

Explanation:

According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information.

Reference: https://experienceleague.adob

Question 7

Report
Export
Collapse

A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.

Which profile status types can the practitioner use for this scenario?

A.
Realized and Leaving
A.
Realized and Leaving
Answers
B.
Qualified and Existing
B.
Qualified and Existing
Answers
C.
Realized and Exiting
C.
Realized and Exiting
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment's profile count over time. Reference: https://experienceleague.adobe.com/docs/experienceplatform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types

Question 8

Report
Export
Collapse

A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?

A.
Streaming profile export
A.
Streaming profile export
Answers
B.
File based destinations
B.
File based destinations
Answers
C.
Streaming segment export
C.
Streaming segment export
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods. Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/filebased.html?lang=en

Question 9

Report
Export
Collapse

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

A.
Only send users who have visited the website using another browser (e.g. Chrome)
A.
Only send users who have visited the website using another browser (e.g. Chrome)
Answers
B.
Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
B.
Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
Answers
C.
Share the segment using the Google Customer Match connection using ECID as the target identity
C.
Share the segment using the Google Customer Match connection using ECID as the target identity
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360).

This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/googlecustomer-match.html?lang=en

Question 10

Report
Export
Collapse

An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.

How can the practitioner speed up the segment evaluation process for these segments?

A.
Evaluate the segment on-demand using the Segment Service API
A.
Evaluate the segment on-demand using the Segment Service API
Answers
B.
Evaluate the segment on-demand using the Segment Query Service
B.
Evaluate the segment on-demand using the Segment Query Service
Answers
C.
Evaluate the segment on-demand using the Experience Cloud Edge
C.
Evaluate the segment on-demand using the Experience Cloud Edge
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experiencecloud-edge.html?lang=en

Total 50 questions
Go to page: of 5
ExamGecko

Copyright @2023 ExamGecko | All right reserved

Mail us: [email protected]
About us
Contact us
Twitter X
Facebook
Medium
Convert VPLUS to PDF
Open VPLUS files Easily and Quickly
Privacy Policy
Disclaimer
Terms