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Adobe AD7-E601 Practice Test - Questions Answers, Page 4

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Question 31

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A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials. Which attributes should be sent to the destination?

Question 32

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A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data:

Question 33

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A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext. Which selection should the engineer choose to

Question 34

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A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal an

Related questions

An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included. What should the engineer do during configuration?

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012 Customer 2 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: J Create Date: 2//2/2021 What will the destination file look like?

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up. Segments • Breakfast Eaters • Lunch Eaters • Dinner Eaters • High-Value Dinners Profile Attributes • Favorite Location • Favorite Breakfast Meal • Favorite Lunch Meal • Favorite Dinner Meal • Last Purchase How should the engineer create a segment to meet the customer's needs?

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system. Which segment should the engineer create to evaluate streaming?

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. The marketer has the following data sources available to be imported: • Member Hub • Digital Order Line (DOL) • Brick Mortar Order Line (BMOL) • Clickstream How should the Experience Platform be set up?

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7787 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Manager Data From Web Form Submitted: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7700 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Director Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data. Which entry will the export file contain?

A user wants to target customers who have browsed the products.com website in the last 30 days. The available attributes are: Last_Website_Browse Last_App_Browse Last_Activity The available events are: Website.Browse App.Browse Where can the user define time parameters for the segment?

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months. The company has mar-tech tools and services with which they track and communicate with clients: • Adobe Analytics • Adobe Experience Platform • Adobe Campaign Standard • Adobe Experience Manager • CRM • Google Adwords Account Which steps should the company take to advertise?

Question 31

A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.

Which attributes should be sent to the destination?

Email AddressEmail Opt In Flag

Email AddressName

Email Opt In FlagName

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Question 32

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:

Company Existing Profile Data:

• companyEmail: [email protected]

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7787

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Manager

Data From Web Form Submitted:

• companyEmail: [email protected]

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7700

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Director

Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.

Which entry will the export file contain?

companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone [email protected], 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

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Question 33

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.

Which selection should the engineer choose to set up the destination?

Apply transformation

Pre encrypt data

Map to Email

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Question 34

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.

Which data fields should be sent to the destination?

NameMobile Phone NumberOpt In Flag for Texts

NameEmail AddressOpt In Flag for Emails

NameEmail AddressNew Product Page Viewed Flag

NameMobile Phone NumberEmail Address

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