What does the Overview tab display in the customer dashboard?

All the activities, segments and processing purposes for the customer profile

Identifiers that are used in matching the customer profile

Reporting of customer order activities that are part of the customer profile

All the activities, segments and processing purposes for the customer profile

Aggregate reports of all activities that are part of the customer profile

You need to implement a B2B scenario for regions, organizations, and roles. What is the SAP recommended best practice?

Implement region and organization as groups and roles as relationship.

Create region and organization as entities and roles as relationship.

Implement region and organization as groups and roles as activity.

Implement region and organization as groups and roles as relationship.

Implement region and organization as activity and roles as group.

Which of the following roles for console users are available in SAP Customer Data Platform? Note: There are 3 correct answers to this question.

Customer Service Representative

For which of the following use cases is SAP Customer Data Platform most applicable? Note: There are 2 correct answers to this question.

To understand the ways clients interact with brands

To discover how customers are using products and services

To provide detailed financials of cash flow statements

To understand the ways clients interact with brands

To show how a marketing campaign performed quarter over quarter

To discover how customers are using products and services

How can data be ingested into SAP Customer Data Platform? Note: There are 2 correct answers to this question.

Uploading a CSV/JSON file in the console

Entering data manually in the console

Uploading a CSV/JSON file in the console

What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.

Accessibility and discoverability

How can you configure SAP Customer Data Platform to ingest tracking data from your website?

Create a source Web Client Application and add the provided JavaScript event code to your website pages.

Create a source SAP Customer Data Cloud application and configure the service worker on your website.

Add a script to your website pages that that will make AJAX calls to the Ingestion API with the event information.

Add the SAP Customer Data Platform web SDK to your website and set cookies with predefined names.

Create a source Web Client Application and add the provided JavaScript event code to your website pages.

Which of the following are important considerations when importing data into SAP Customer Data Platform? Note: There are 2 correct answers to this question.

The identifier of the event must be mapped to the deduplication identifier to prevent the same event from being ingested twice.

The original timestamp of the customer event activity needs to be mapped in the event metadata.

An integration flow needs to be configured in SAP Business Technology Platform to send data to SAP Customer Data Platform.

The identifier of the event must be mapped to the deduplication identifier to prevent the same event from being ingested twice.

The source data can only be imported into SAP Customer Data Platform in JSON format.

The original timestamp of the customer event activity needs to be mapped in the event metadata.

How can you delete a profile from SAP Customer Data Platform?

Make an HTTP Delete REST API call to SAP Customer Data Platform with the customer ID of the Unified Customer Profile view.

In the console, look up the profile in the Unified Customer Profile view, go to the Details tab, and click Delete.

Make an HTTP Delete REST API call to SAP Customer Data Platform with the customer ID of the Unified Customer Profile view.

Make an HTTP REST API call with delete query to SAP Customer Data Platform passing the customer ID.

In the console, with System Administrator permissions, go to Administration, select the Unified Customer Profile view, and click Delete.

Which of the following are general import guidelines? Note: There are 3 correct answers to this question.

CX flows should be deactivated for data imports.

Metadata fields should be used during an import process.

Imported data file size should not exceed 250 MB.

CX flows should be deactivated for data imports.

The SAP Customer Data Platform instance should be switched to maintenance mode during an import process.

Activities containing segments and activity indicator information should be imported individually.

Metadata fields should be used during an import process.

Imported data file size should not exceed 250 MB.

Which file formats are supported by storage application source types in SAP Customer Data Platform? Note: There are 2 correct answers to this question.

JavaScript Object Notation (JSON)

eXtensible Markup Language (XML)

What is the recommended way to obtain the application key and secret for authorization of REST API calls to SAP Customer Data Platform?

By creating a server application from the application library

By accessing the Event Listener tab after configuring the event

By configuring the connector in the Connector Studio

By creating an application user in the Administration dashboard

By creating a server application from the application library

Which statements describe preconfigured matching rules? Note: There are 2 correct answers to this question.

The Unified Customer Profile rules can be edited and re-ordered, but not deleted.

The Unified Customer Profile rules can be edited, re-ordered, and deleted.

The Contextual Profile rules cannot be edited or re-ordered.

The Unified Customer Profile rules can be edited and re-ordered, but not deleted.

The Unified Customer Profile rules can be edited, re-ordered, and deleted.

The Contextual Profile rules cannot be edited, but can be re-ordered.

Which of the following are functionalities of the Event Playground? Note: There are 2 correct answers to this question.

Showing logs and errors at each step of the pipeline, in both table format and JSON

Ingesting a test event with test values provided via a dedicated form

Recording results of test event runs and exporting them as a JSON

Allowing input of data at each step after the test event is run to verify alternative outcomes

Showing logs and errors at each step of the pipeline, in both table format and JSON

Ingesting a test event with test values provided via a dedicated form

The search API for a single customer record does not show any segments tied to the profile, but you can see the segments in the customer dashboard. What could be the reason for this?

Permissions for the API authorization keys are not set up correctly.

The query API is not using the Unified Profile viewld.

Segment data is never returned by the query API.

Permissions for the API authorization keys are not set up correctly.

Segment fields are not part of the processing purpose for the record.

Which of the following is an example of first-party customer data?

Customer data collected directly from consumers

Customer data from a purchase intention

Customer data imported from another company

Customer data collected from public sources

Customer data collected directly from consumers

What does the warning sign next to the attributes indicate in the Unique Identifiers section of the Customer Profile view?

It indicates that the values of those attributes are shared with other customer profiles.

It indicates that there was an error updating those attributes in the last inbound event.

It indicates that the values of those attributes are shared with other customer profiles.

It indicates that the unique identifier is invalid.

It indicates that no value is set for those identifier attributes.

Which query syntax is correct when searching for users in SAP Customer Data Platform?

select * from profile where profile.email = 'someuseremail@emaildomain.com'

Select * from accounts where profile. primaryEmail = 'someuseremail@emaildomain.com'

select * from profile where profile.email = 'someuseremail@emaildomain.com'

select * from contextualProfile where primaryEmail = 'someuseremail@emaildomain.com'

select * from profile where attribute.primaryEmail = 'someuseremail@emaildomain.com'

You are importing primary customer residential address data into SAP Customer Data Platform.How could you implement this feature using the console?

Update the profile customer schema

Update the action's model schema

Update the action's mapping schema

Update the profile customer schema

What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.

Run marketing campaigns on social media platforms.

Run targeted email campaigns based on customer activities and preferences.

Update customer loyalty level in a loyalty system.

Run marketing campaigns on social media platforms.

Import customer contacts from CRM systems.

Run targeted email campaigns based on customer activities and preferences.

Merge incoming customer data from ERP back end.

Update customer loyalty level in a loyalty system.

What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2 correct answers to this question.

Missing enterprise consent and preference management system

Inability to manage data volume

Inability to perform single sign-on

SAP C_C4H63_2411 Practice Test 2 - Free Online Exam Prep & Questions

You are using predictive indicators to configure predictive models and view results. What types of models can you design? Note: There are 3 correct answers to this question.

A.

Predict actions for groups

B.

Predict chum probabilities for profiles

C.

Predict events for groups

D.

Predict customer lifetime value for profiles

E.

Predict churn probabilities for groups

SAP C_C4H63_2411 Practice Test 2

Question

SAP C_C4H63_2411 Practice Tests

Practice Tests