Microsoft MB-220 Practice Test - Questions Answers, Page 21
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Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.
The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Dynamics 365 Customer Insights - Journeys app.
You need to select the appropriate subarea content type
Which subarea content type should you select in the sitemap?
Custom page
URL
Web resource
Dashboard
Your marketing team sends a dairy newsletter to email subscribers.
Your manager wants to see a visual heat map report displaying the area of the email body that receives the most clicks.
What should you do in the marketing email Insights tab?
Select the Links category and take a screen capture of the heat map for your report
Select the Delivery category and download the heat map PDF file.
Gather the data from the Insights tab. then create a heat map image of the email highlighting the most-clicked regions.
Select the Interactions category and export to Microsoft Excel.
Your colleague has an upcoming product launch. They heard from the marketing operations team that they cannot go live with the launch email because the instructions provided are missing a required element.
The message created already has the following elements;
* a subscription center link
* a physical address
* a valid from name and from address
* an HTML body
* a plain text version
The instructions told the marketing operations team to use {{contact.emailddress1}} in the 'To' field. All videos and images were present in the library, and there are no dynamic expressions in the email.
You need to help identify the missing element.
What should also be included in the instructions?
A/B test elements
a subject line
a preheader
a-reply-to'address
A multi-day conference includes multiple vendors, sponsors, and hotel accommodations
You need to schedule presenters for the conference sessions.
As you are booking the presenters tor the sessions, where should you set the presenter's fee for this event?
Event
Speaker Engagement
Account
Session
An IT solutions provider decided to host an onsite educational event for their customers. They create an event in Marketing Event Management with pass level registration and will not allow anonymous registrations.
You need to convey to the IT solutions provider the actions that will be available to the event attendees after they create an account.
Which two actions are allowed? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
Assemble their own schedule from available sessions
Register without a password.
Edit their registration phone number.
View the event schedule
You created and published an event to a Microsoft Dynamics 365 Portal site. You need to restrict event registration to registered visitors only. What should you do?
Allow multiple attendees registration.
Disable anonymous registration.
Enable must register indicator.
Set the auto-redirect URl to a login page when the event page is accessed.
Your company recently installed the real-time marketing module.
You need to make sure that the consent center is tilled with the correct consent data currently available in Dynamics 365 Customer Insights - Journeys and from legacy campaign solutions.
Solution: You load the consent information that was already captured tor contacts in Customer Insights - Journeys by selecting the corresponding option from the lop ribbon in the consent center. Does this meet the goal?
Yes
No
Your customer is using an outbound subscription center in Dynamics 365 Customer Insights -- Journeys.
Due to data privacy concerns, they want to implement a global double opt-in for new subscriptions and consent preferences.
You need to configure the settings for this requirement.
Solution: Add a privacy policy link.
Does this meet the goal?
Yes
No
Your customer is using an outbound subscription center in Dynamics J65 Customer Insights - Journeys.
Due to data privacy concerns, they want to implement a global double opt-in for new subscriptions and consent preferences.
Vou need to configure the settings for this requirement.
Solution: Create an increase consent confirmation request message.
Does this meet the goal?
Yes
No
DRAG DROP
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
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