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Question 96 - Certified AI Associate discussion

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How does AI assist in lead qualification?

A.

Scores leads based on customer data

Answers
A.

Scores leads based on customer data

B.

Creates personalized SMS campaigns

Answers
B.

Creates personalized SMS campaigns

C.

Automatically interacts with prospects

Answers
C.

Automatically interacts with prospects

Suggested answer: A

Explanation:

AI assists in lead qualification primarily by scoring leads based on customer data. This process, known as lead scoring, uses machine learning algorithms to evaluate leads against a set of predefined criteria that reflect potential interest and sales readiness. The scores assigned help sales teams prioritize their efforts toward leads most likely to convert, thus improving efficiency and success rates in sales activities. Salesforce AI enhances this process through features like Einstein Lead Scoring, which automatically calculates scores based on both historical conversion data and behavioral data from prospects. For further insights, Salesforce provides detailed documentation on lead scoring with AI at Salesforce Einstein Lead Scoring.

asked 13/11/2024
Hicham Kaoussi
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