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Question 116 - COBIT 2019 discussion

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Which of the following is the PRIMARY objective of implementing the process of managed innovation?

A.

Avoiding technological obsolescence

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A.

Avoiding technological obsolescence

B.

Enhancing brand reputation

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B.

Enhancing brand reputation

C.

Improving customer experience

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C.

Improving customer experience

Suggested answer: C

Explanation:

The primary objective of implementing the process of managed innovation is to improve customer experience by identifying and realizing new opportunities for business value creation from information and technology. This process involves scanning the external environment for emerging trends and technologies, engaging with stakeholders to understand their needs and expectations, evaluating and prioritizing innovative ideas, and executing and monitoring innovation initiatives.The process is based on the COBIT 2019 Design Guide1, page 75.Reference:1: COBIT 2019 Design Guide | Digital | English

asked 19/11/2024
Melissa Petrini
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