Question 153 - COBIT 2019 discussion

The enterprise strategy archetype is a design factor that describes how an enterprise uses information and technology to achieve its goals and objectives. There are six enterprise strategy archetypes defined in COBIT 2019: growth/acquisition; operational excellence; customer intimacy; product leadership; data-driven; innovation-driven. Each archetype has different implications for the governance and management of information and technology in terms of focus areas, processes, practices, roles, structures, and metrics. One of the important components for an enterprise strategy archetype of growth/acquisition is support for the portfolio management role with an investment office. Growth/acquisition is a strategy archetype that emphasizes expanding market share, revenue, customer base, or product range through organic growth or acquisition of other businesses or assets. This strategy archetype requires effective portfolio management of information and technology investments and initiatives that support business growth or acquisition objectives. Portfolio management involves selecting, prioritizing, balancing, monitoring, evaluating, and optimizing information and technology investments and initiatives based on their alignment with business strategy, value delivery potential, risk exposure, resource availability, interdependencies, etc. Portfolio management also involves ensuring that information and technology investments and initiatives are integrated with business processes, systems, structures, culture, etc., especially in case of mergers or acquisitions.Support for the portfolio management role with an investment office means providing a dedicated function or unit that assists the portfolio manager in performing portfolio management activities such as planning, analysis, decision making, reporting, etc., as well as providing guidance, tools, methods, frameworks, standards, best practices etc., for portfolio management5Reference:5: COBIT 2019 Design Guide: page 35-36 : COBIT 2019 Process Reference Guide: page 59-61