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Question 98 - CIPP-E discussion
What permissions are required for a marketer to send an email marketing message to a consumer in the EU?
A.
A prior opt-in consent for consumers unless they are already customers.
B.
A pre-checked box stating that the consumer agrees to receive email marketing.
C.
A notice that the consumer's email address will be used for marketing purposes.
D.
No prior permission required, but an opt-out requirement on all emails sent to consumers.
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