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Question 90 - CSCP discussion

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A main benefit of using customer relationship management (CRM) is:

A.
maximization of on-time delivery.
Answers
A.
maximization of on-time delivery.
B.
minimization of product returns.
Answers
B.
minimization of product returns.
C.
identification of customers with high lifetime value.
Answers
C.
identification of customers with high lifetime value.
D.
finding new markets for existing products and services.
Answers
D.
finding new markets for existing products and services.
Suggested answer:

Explanation:

Context: Customer relationship management (CRM) systems offer various benefits, including better understanding of customer behaviors and profitability.Options Breakdown:A . Maximization of on-time delivery: This is an operational benefit but not the primary benefit of CRM.B . Minimization of product returns: While CRM can influence returns, it is not its main benefit.C . Identification of customers with high lifetime value: CRM systems are designed to gather detailed customer data, enabling businesses to identify and focus on high-value customers.D . Finding new markets for existing products and services: This is more of a marketing function rather than a direct benefit of CRM.Answer: Justification: The primary benefit of CRM is the ability to identify customers with high lifetime value, allowing businesses to tailor their efforts and resources towards retaining and maximizing value from these customers.CRM implementation guidesCase studies on CRM benefitsTopic 2, Supply Chain Strategy, Design, and Compliance

asked 16/09/2024
Dilip Kumar
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