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Question 119 - CSCP discussion

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A company currently produces custom goods for a limited market. To increase market share, the company will implement a strategy to reduce the number of products it produces and reduce delivery lead time. The company can increase its chances of achieving the strategy by:

A.
using benchmark data for products in the same product groups.
Answers
A.
using benchmark data for products in the same product groups.
B.
incorporating results from market surveys.
Answers
B.
incorporating results from market surveys.
C.
involving customers in the product design process.
Answers
C.
involving customers in the product design process.
D.
using electronic communications to receive customer complaints.
Answers
D.
using electronic communications to receive customer complaints.
Suggested answer: C

Explanation:

Involving customers in the product design process can significantly enhance a company's ability to meet market demands and reduce lead times. By incorporating customer feedback and requirements early in the design phase, companies can develop products that better meet customer needs, reducing the number of iterations and redesigns. This customer-centric approach can also streamline production processes and reduce the complexity and variety of products, leading to shorter delivery lead times and increased market share.

Reference:

'The Lean Product Playbook' by Dan Olsen

'Customer-Driven Product Development' by John Stark

asked 16/09/2024
David Fernando del Villar
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