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Question 127 - CSCP discussion

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A manufacturer and the distributors of its products have decided to focus on price and product availability as strategic priorities. Which of the following values would be the most appropriate measure of customer service?

A.
Manufacturer's volume flexibility
Answers
A.
Manufacturer's volume flexibility
B.
Order-fulfillment lead times
Answers
B.
Order-fulfillment lead times
C.
Distributors' order-fill rates
Answers
C.
Distributors' order-fill rates
D.
Supply chain inventory days of supply
Answers
D.
Supply chain inventory days of supply
Suggested answer: C

Explanation:

Order-fill rate is a key measure of customer service for companies focusing on price and product availability. It indicates the percentage of customer orders that are fulfilled completely and on time. A high order-fill rate reflects the ability to meet customer demand efficiently, which is crucial when emphasizing product availability. This metric directly impacts customer satisfaction and loyalty, as customers expect reliable and prompt delivery of products.

Reference:

'The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM' by Chuck Munson

'Supply Chain Management: Strategy, Planning, and Operation' by Sunil Chopra and Peter Meindl

asked 16/09/2024
Thomas Kincer
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