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Question 347 - CSCP discussion

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A clothing company focuses its attention on high-fashion products and rapid product development. Which of the following types of value is the company trying to create?

A.
Financial
Answers
A.
Financial
B.
Customer
Answers
B.
Customer
C.
Social
Answers
C.
Social
D.
Environmental
Answers
D.
Environmental
Suggested answer: B

Explanation:

A clothing company focusing on high-fashion products and rapid product development is aiming to create customer value. This type of value focuses on meeting or exceeding customer expectations and preferences through:

High-Fashion Products: Offering unique, stylish, and trendsetting apparel that appeals to fashion-conscious consumers.

Rapid Product Development: Quickly bringing new designs to market to stay ahead of fashion trends and maintain customer interest.

Customer Satisfaction: Enhancing the overall shopping experience and customer loyalty by providing products that align with customer desires.

'Marketing Management' by Philip Kotler and Kevin Lane Keller

'Fashion Marketing & Merchandising' by Mary G. Wolfe

asked 16/09/2024
Jerry Manalo
32 questions
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