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Question 354 - CSCP discussion

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A distributor wants to run a promotion on an item that a manufacturer has just introduced. Which of the following processes would provide the most useful input data for evaluating the impact of promotions?

A.
Demand planning
Answers
A.
Demand planning
B.
Production scheduling
Answers
B.
Production scheduling
C.
Inventory management
Answers
C.
Inventory management
D.
Transportation planning
Answers
D.
Transportation planning
Suggested answer: A

Explanation:

Impact of Promotions on Demand: Evaluating the impact of promotions requires understanding how promotions influence customer demand. Demand planning involves forecasting and analyzing customer demand patterns.

Relevant Data: Demand planning provides historical sales data, predictive analytics, and customer insights that are critical for assessing the potential uplift in sales due to promotions.

Production, Inventory, and Transportation: While production scheduling, inventory management, and transportation planning are important, they do not directly provide data on customer demand, which is essential for evaluating promotion impacts.

Chopra, S., & Meindl, P. (2015). 'Supply Chain Management: Strategy, Planning, and Operation.' Pearson.

Christopher, M. (2016). 'Logistics & Supply Chain Management.' Pearson UK.

asked 16/09/2024
Frau Abir Bouassida
34 questions
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