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Question 433 - CSCP discussion

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Which of the following actions most likely will increase market share for products that are critical manufacturing components for customers?

A.
Reducing prices below those of the competition
Answers
A.
Reducing prices below those of the competition
B.
Providing a level of service to increase customer uptime
Answers
B.
Providing a level of service to increase customer uptime
C.
Incorporating the latest technology in the products
Answers
C.
Incorporating the latest technology in the products
D.
Storing a range of the products on customer sites
Answers
D.
Storing a range of the products on customer sites
Suggested answer: B

Explanation:

Increasing market share for products that are critical manufacturing components can be effectively achieved by providing a level of service that enhances customer uptime. Uptime refers to the operational time that the customer's equipment or processes are available and functioning. By ensuring timely delivery, reliable quality, and quick response to service needs, suppliers can significantly reduce downtime for their customers, thereby increasing customer satisfaction and loyalty. This high level of service differentiates the supplier from competitors and makes them a preferred partner, which can lead to increased market share.

Reference: Christopher, M. (2016). Logistics & Supply Chain Management.[

asked 16/09/2024
miquel martin leiva
42 questions
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