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Question 463 - CSCP discussion

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A company that produces a set of standard products, which are sold through multiple channels, would segment its sales by:

A.
brand.
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A.
brand.
B.
product.
Answers
B.
product.
C.
customer.
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C.
customer.
D.
region.
Answers
D.
region.
Suggested answer: D

Explanation:

A company producing standard products and selling them through multiple channels would segment its sales by region to better understand and respond to regional market demands, preferences, and competition. Regional segmentation allows the company to tailor marketing strategies, manage inventory distribution, and optimize logistics based on the specific needs and conditions of each region. Segmenting by brand, product, or customer can also be valuable, but regional segmentation directly addresses geographical and demographic factors.

Reference:

'Market Segmentation in Supply Chain Management,' Harvard Business Review.

'Regional Sales Strategies,' APICS.

asked 16/09/2024
john wick
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