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A company finds that one of its warehouses is out of capacity to store products. Expanding the physical size of the warehouse is not an option. The most appropriate solution would be to increase the:
The purpose of price differentiation is to:
In a make-or-buy decision, if the product is modular and the company is dependent on knowledge and capacity, outsourcing most likely will be:
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The practice of supply chain members acting in close collaboration while retaining independent ownership is known as:
A company considers moving a portion of its production to a distant country to support a major customer. Which of the following actions is most effective in mitigating the risk of financial loss in the event of a global economic downturn?
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Which of the following types of risk typically would be most difficult to plan for and mitigate?

Question 465 - CSCP discussion

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A company desires to use customer relationship management (CRM) to enable supply chain collaboration. Implementation of CRM will enable the organization to most effectively:

A.
sell their products and services to customers by using economic incentives.
Answers
A.
sell their products and services to customers by using economic incentives.
B.
provide supply chain visibility to customers and enable them to view the status of orders.
Answers
B.
provide supply chain visibility to customers and enable them to view the status of orders.
C.
provide means of identifying, capturing, and retaining customers by aligning all resources and capabilities.
Answers
C.
provide means of identifying, capturing, and retaining customers by aligning all resources and capabilities.
D.
enable web-based order entry and electronic data interface.
Answers
D.
enable web-based order entry and electronic data interface.
Suggested answer: C

Explanation:

Customer Relationship Management (CRM) systems enable supply chain collaboration by aligning resources and capabilities to identify, capture, and retain customers. CRM tools facilitate detailed customer insights, enabling targeted marketing, personalized service, and effective communication. This holistic approach improves customer satisfaction and loyalty, leading to long-term relationships and enhanced collaboration. While other functions like order entry and supply chain visibility are important, the primary value of CRM lies in its customer-centric focus.

Reference:

'The Role of CRM in Supply Chain Management,' Gartner.

'Benefits of Customer Relationship Management,' Supply Chain Quarterly.

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asked 16/09/2024
SIDDIQI TARMIM
38 questions
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