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Question 474 - CSCP discussion

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A tool which allows content to be accessed, customized, and personalized to sell is called a(n):

A.
customer relationship management (CRM).
Answers
A.
customer relationship management (CRM).
B.
value-added network (VAN).
Answers
B.
value-added network (VAN).
C.
customer portal.
Answers
C.
customer portal.
D.
online catalog.
Answers
D.
online catalog.
Suggested answer: D

Explanation:

An online catalog is a digital tool that enables users to access, customize, and personalize product information for sales purposes:

Content Access: Provides comprehensive product details, including descriptions, images, specifications, and pricing.

Customization and Personalization: Users can tailor the catalog to their needs by filtering products, comparing features, and selecting options that best meet their requirements.

Sales Tool: Facilitates the sales process by providing customers with all the information they need to make informed purchasing decisions. Online catalogs are widely used in e-commerce and B2B sales, enhancing the customer experience and streamlining the purchasing process.

Reference:

'The Role of Online Catalogs in Modern Commerce' - E-commerce Times

'Benefits of Digital Catalogs' - Business Insider

asked 16/09/2024
Arun Lailamony
38 questions
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