ExamGecko
Home Home / BCS / BAPv5
Question list
Search
Search

List of questions

Search

Related questions











Question 60 - BAPv5 discussion

Report
Export

A group of stakeholders at FlyMe travel operators are in a meeting to discus the Business Activity Model (BAM) for a new subsidiary business. They are planning to launch a new offering, which will offer flight bundle' packages for organization that regularly need to send their staff overseas. The following activities have been identified so far:

a) Monitor flight bundle' sates

b) Sell 'night bundles*

c) Determine demand amongst existing customers

d) Identify potential airline earners

e) Determine 'flight bundle' locations,

f) Define bundle pricing.

Although the Operations Director for FlyMe is supportive of the new business proposition, she is not entirely convinced there is a gap in the market, nor is she confident that the idea will be profitable.

With these concerns in mind, which planning activities will she be keen to ensure are discussed before the meeting ends?

A.
c and f
Answers
A.
c and f
B.
a. c and f
Answers
B.
a. c and f
C.
a, b. d and e.
Answers
C.
a, b. d and e.
D.
b, d and e
Answers
D.
b, d and e
Suggested answer: A

Explanation:

The Operations Director for FlyMe is concerned about the market demand and profitability of the new business proposition. Therefore, she will be keen to ensure that the planning activities that address these concerns are discussed before the meeting ends. These activities are c and f, as they involve determining the demand amongst existing customers and defining the bundle pricing. These activities will help to assess the feasibility and viability of the new offering. Option A is the correct answer.

asked 16/09/2024
Sandor Alayon
27 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first