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Question 37 - Certified AI Associate discussion

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A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

A.
Redesign the lead conversion process,
Answers
A.
Redesign the lead conversion process,
B.
Review and update missing lead information.
Answers
B.
Review and update missing lead information.
C.
Prioritize active leads quarterly.
Answers
C.
Prioritize active leads quarterly.
Suggested answer: B

Explanation:

To enhance the quality of lead data in their CRM system, the most effective process is to review and update missing lead information. This process involves identifying incomplete records and filling in missing details, which can significantly improve the accuracy and usefulness of lead data. Accurate and complete lead information is crucial for effective lead scoring, prioritization, and follow-up, enhancing overall sales performance. Salesforce CRM offers data quality tools and features that assist in regularly reviewing and maintaining the accuracy of lead data. Information on managing lead data quality in Salesforce can be found at Salesforce Lead Management.

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asked 23/09/2024
Marius Blaauw
32 questions
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