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Question 63 - Certified AI Associate discussion

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What can bias in AI algorithms in CRM lead to?

A.
Personalization and target marketing changes
Answers
A.
Personalization and target marketing changes
B.
Advertising cost increases
Answers
B.
Advertising cost increases
C.
Ethical challenges in CRM systems
Answers
C.
Ethical challenges in CRM systems
Suggested answer: C

Explanation:

''Bias in AI algorithms in CRM can lead to ethical challenges in CRM systems. Bias means that AI algorithms favor or discriminate certain groups or outcomes based on irrelevant or unfair criteria. Bias can affect the fairness and ethics of CRM systems, as they may affect how customers are perceived, treated, or represented by AI algorithms. For example, bias can lead to ethical challenges in CRM systems if AI algorithms make inaccurate or harmful predictions or recommendations based on customers' identity or characteristics.''

asked 23/09/2024
j j
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