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Question 105 - Certified Data Architect discussion

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Universal Containers has received complaints that customers are being called by multiple Sales Reps where the second Sales Rep that calls is unaware of the previous call by their coworker. What is a data quality problem that could cause this?

A.
Missing phone number on the Contact record.
Answers
A.
Missing phone number on the Contact record.
B.
Customer phone number has changed on the Contact record.
Answers
B.
Customer phone number has changed on the Contact record.
C.
Duplicate Contact records exist in the system.
Answers
C.
Duplicate Contact records exist in the system.
D.
Duplicate Activity records on a Contact.
Answers
D.
Duplicate Activity records on a Contact.
Suggested answer: C

Explanation:

A data quality problem that could cause customers to be called by multiple Sales Reps is having duplicate Contact records in the system. Duplicate records can result from data entry errors, data imports, or integrations with other systems.Duplicate records can lead to confusion, inefficiency, and customer dissatisfaction

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asked 23/09/2024
Arvee Natividad
38 questions
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