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Question 142 - Certified Data Architect discussion
NTO has been using salesforce for sales and service for 10 years. For the past 2 years, the marketing group has noticed a raise from 0 to 35 % in returned mail when sending mail using the contact information stored in salesforce.
Which solution should the data architect use to reduce the amount of returned mails?
A.
Use a 3rd-party data source to update contact information in salesforce.
B.
Email all customer and asked them to verify their information and to call NTO if their address is incorrect.
C.
Delete contacts when the mail is returned to save postal cost to NTO.
D.
Have the sales team to call all existing customers and ask to verify the contact details.
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