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Question 142 - Certified Data Architect discussion

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NTO has been using salesforce for sales and service for 10 years. For the past 2 years, the marketing group has noticed a raise from 0 to 35 % in returned mail when sending mail using the contact information stored in salesforce.

Which solution should the data architect use to reduce the amount of returned mails?

A.
Use a 3rd-party data source to update contact information in salesforce.
Answers
A.
Use a 3rd-party data source to update contact information in salesforce.
B.
Email all customer and asked them to verify their information and to call NTO if their address is incorrect.
Answers
B.
Email all customer and asked them to verify their information and to call NTO if their address is incorrect.
C.
Delete contacts when the mail is returned to save postal cost to NTO.
Answers
C.
Delete contacts when the mail is returned to save postal cost to NTO.
D.
Have the sales team to call all existing customers and ask to verify the contact details.
Answers
D.
Have the sales team to call all existing customers and ask to verify the contact details.
Suggested answer: A

Explanation:

Using a third-party data source to update contact information in Salesforce is the best solution to reduce the amount of returned mails.This way, the data architect can ensure that the contact information is accurate and up-to-date without relying on manual verification or deletion of contacts

asked 23/09/2024
Abiola Unegbu
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