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Question 174 - Certified Data Architect discussion

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Northern Trail Outfitters (NTO) has the following systems:

Customer master-source of truth for customer information

Service cloud-customer support

Marketing cloud-marketing support

Enterprise data warehouse---business reporting

The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call into update their information.

NTO is planning to implement master data management (MDM) solution across the enterprise.

Which three data will an MDM tool solve?

Choose 3 answers

A.
Data completeness
Answers
A.
Data completeness
B.
Data loss and recovery
Answers
B.
Data loss and recovery
C.
Data duplication
Answers
C.
Data duplication
D.
Data accuracy and quality
Answers
D.
Data accuracy and quality
E.
Data standardization
Answers
E.
Data standardization
Suggested answer: C, D, E

Explanation:

According to theWhat is Master Data Management (MDM)?article, some of the data challenges that an MDM tool can solve are data duplication, data accuracy and quality, and data standardization. The article states that ''MDM solutions comprise a broad range of data cleansing, transformation, and integration practices. As data sources are added to the system, MDM initiates processes to identify, collect, transform, and repair data. Once the data meets the quality thresholds, schemas and taxonomies are created to help maintain a high-quality master reference.'' Therefore, an MDM tool can help NTO eliminate data duplication across different systems, improve data accuracy and quality by removing errors and inconsistencies, and standardize data formats and definitions for better integration and analysis.

asked 23/09/2024
Pablo Hilario
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