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Question 197 - Certified Data Architect discussion

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UC has the following system:

Billing system.

Customer support system.

CRM system.

US has been having trouble with business intelligence across the different systems. Recently US implemented a master data management (MDM) solution that will be the system of truth for the customer records.

Which MDM data element is needed to allow reporting across these systems?

A.
Global unique customer number.
Answers
A.
Global unique customer number.
B.
Email address.
Answers
B.
Email address.
C.
Phone number.
Answers
C.
Phone number.
D.
Full name.
Answers
D.
Full name.
Suggested answer: A

Explanation:

The correct answer is A, global unique customer number. A global unique customer number is a data element that can uniquely identify each customer across different systems. It can be used as a key to link customer records from different sources and enable reporting across these systems. Email address, phone number, and full name are not reliable or consistent identifiers for customers, as they can change over time or be shared by multiple customers.

asked 23/09/2024
Joseph Varghese
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