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Question 17 - Certified Loyalty Management discussion

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A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.

Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.

Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?

A.
Qualifying Points
Answers
A.
Qualifying Points
B.
Tier Qualifying Points
Answers
B.
Tier Qualifying Points
C.
Non-Qualifying and Qualifying Points
Answers
C.
Non-Qualifying and Qualifying Points
D.
Non-Qualifying Points
Answers
D.
Non-Qualifying Points
Suggested answer: D

Explanation:

To accomplish the hotel group's goals, a Loyalty Consultant should use Non-Qualifying Points as the currency type for the Loyalty program. Non-Qualifying Points are ideal for rewards that do not contribute to tier progression but can be redeemed for benefits, such as a free night's stay. This setup allows members to earn points based on their stays, which can then be redeemed for rewards within the hotel group, encouraging more frequent bookings and enhancing member loyalty.

asked 23/09/2024
Mario Herrera González
46 questions
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