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Question 41 - Certified Loyalty Management discussion
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than $200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
A.
''Blue'' tier member with any transaction amount, then ''Outcome'': non-qualifying point deduction = transaction amount.
B.
''Blue'' tier member with any transaction amount is <= $200, then ''Outcome''; non-qualifying point deduction = transaction amount.
C.
''Gold'' tier member with the transaction amount is >= $200, then ''Outcome'': tier-qualifying multiplier =2
D.
''Gold'' tier member with the transaction amount is >= $200, then ''Outcome'': non-qualifying point deduction = transaction amount / 2.
E.
''Gold'' tier member with the transaction amount is >= $200, then ''Outcome'': non-qualifying point deduction = transaction amount.
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