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Question 49 - Certified Loyalty Management discussion

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What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud? Select three

A.
Transmit Loyalty Promotion Segments to Marketing Cloud
Answers
A.
Transmit Loyalty Promotion Segments to Marketing Cloud
B.
Automatically Generate a New Individual Relationship
Answers
B.
Automatically Generate a New Individual Relationship
C.
Activate and Publish the Segment
Answers
C.
Activate and Publish the Segment
D.
Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
Answers
D.
Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
Suggested answer: A, C, D

Explanation:

To establish a Loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud, the three essential steps are:

Transmit Loyalty Promotion Segments to Marketing Cloud (A): This step involves sharing segmented data from Salesforce CDP to Marketing Cloud, enabling targeted marketing campaigns based on loyalty promotion criteria.

Activate and Publish the Segment (C): Once the segments are defined and populated with the relevant Loyalty Program Members, the segment needs to be activated and published to be used in campaigns and promotions within Marketing Cloud.

Enable Connector Settings on all the Loyalty Objects (D): This involves configuring the integration between Salesforce CDP, Loyalty Management, and Marketing Cloud by enabling the necessary connector settings, ensuring seamless data flow and communication between these platforms for the promotion.

Option B (Automatically Generate a New Individual Relationship) and E (Enable Service Connector for Promotion Escalations) are not directly related to the essential steps for establishing a loyalty promotion with Salesforce CDP and Marketing Cloud.

asked 23/09/2024
Arnaldo Martinez 2-30793
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