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Question 92 - Certified Loyalty Management discussion

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The VP of Loyalty Technology at ABC Corp. wants to launch a new Loyalty program with minimal development time. However, its current Loyalty engine requires several complex system integrations with its marketing and customer service platforms. A Technical Consultant is brought in to assess the company's business requirements and recommend a feasible solution to deliver the desired

Loyalty program for its customers.

Which two seamless integrations within the Salesforce ecosystem, does

Salesforce Loyalty Management offer that can be easily enabled by the Technical

Consultant to meet the customer's business requirement?

A.
Salesforce Service Cloud
Answers
A.
Salesforce Service Cloud
B.
Third-party Customer Data Platform (CDP)
Answers
B.
Third-party Customer Data Platform (CDP)
C.
Supplier and Partner Ecosystem
Answers
C.
Supplier and Partner Ecosystem
D.
Salesforce Marketing Cloud
Answers
D.
Salesforce Marketing Cloud
Suggested answer: A, D

Explanation:

Salesforce Loyalty Management offers seamless integrations within the Salesforce ecosystem that can be easily enabled to meet ABC Corp.'s business requirements for launching a new Loyalty program, including:

Option A: Salesforce Service Cloud, which can be integrated to manage customer service interactions and inquiries related to the Loyalty Program, enhancing the overall customer experience.

Option D: Salesforce Marketing Cloud, which allows for the creation and management of targeted marketing campaigns to engage Loyalty Program members, promote rewards, and encourage participation.

asked 23/09/2024
Roger Wehrli
35 questions
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