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Question 27 - Certified Marketing Associate discussion

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Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.

Which feature should the marketing associate use to meet this requirement?

A.
Send Relationship
Answers
A.
Send Relationship
B.
Contact Delete
Answers
B.
Contact Delete
C.
Data Retention Policy
Answers
C.
Data Retention Policy
Suggested answer: C

Explanation:

To ensure that abandoned cart data is only held for 7 days, the marketing associate should use the Data Retention Policy feature. This feature allows for the configuration of rules that automatically delete records from a data extension after a specified period. Setting a Data Retention Policy for 7 days on the abandoned cart data extension will ensure that stale data is cleared regularly, keeping the data fresh and relevant without manual intervention.

asked 23/09/2024
Kinzonji Tavares
42 questions
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