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Question 40 - Certified Marketing Associate discussion

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A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.

Which CAN-SPAM classification should the associate use?

A.
Commercial
Answers
A.
Commercial
B.
Transactional
Answers
B.
Transactional
C.
Account Default
Answers
C.
Account Default
Suggested answer: A

Explanation:

For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the 'Commercial' CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.

asked 23/09/2024
Stefan Hupfloher
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