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Question 50 - Certified Marketing Associate discussion

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Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.

When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

A.
Send Relationship
Answers
A.
Send Relationship
B.
Data Type
Answers
B.
Data Type
C.
Data Retention
Answers
C.
Data Retention
Suggested answer: B

Explanation:

When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the 'Data Type' attribute appropriately. The 'Data Type' attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.

By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.

asked 23/09/2024
junjie wang
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